Ryan Sauers talks with me about his new book and the importance of understanding how you (and others) talk and listen.
Read MoreCommunicate Better, Sell More
Tag: Business
Should I? Or Shouldn’t I? The Value Of A Compliance Program
Our industry seems to be struggling with the question of whether or not to commit time, effort and money to developing compliance programs. It’s an oversimplification, but you can group our industry into five basic categories on this topic.
Read MoreBecome the “Big Dog” in Your Community!
Attending local business expos are always enjoyable for me. I like to analyze how businesses choose to stand out from the crowd and market their companies.
Read MoreWould You Fire This Customer?
Have you ever had to fire a customer? I know I have. Read on to see my suggestions on when and if you should give up on a promotional products account.
Read MoreBecome a Marketer: The 4 Ps of Marketing Plus, Part 2
Part two of Paul’s breakdown of the four classic componenets of marketing.
Read MoreWant To Grow Your Business? Try Smartphones
From QR codes to marketing though text message, mobile marketing offers a ton of solid ways to promote and enrich the business of yourself and your clients.
Read More4 Signs that the Promotional Products Industry Will Improve in 2012
This year is going to be one of strength and growth for the promotional products industry, and I have four (completely unscientific) reasons why.
Read MoreFriend and Foe Alike
Why you should consider networking with new, unlikely or even hostile sources.
Read MoreThe Key to Getting More Business…
One of the first things I recommend to my coaching clients, to increase their sales, is an ongoing “keep in touch” strategy or drip marketing strategy.
Read MoreWhat’s in a Trademark?
That which we call a rose by any other name could still cost you $1.6 billion.
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