Evolving Communication Trends

Marketing has changed. If we don’t embrace emerging trends, we as distributors and suppliers will miss the opportunity to distinguish our businesses from competitors. 

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6 Unexpected Upsides of the Government Shutdown

There’s plenty bad about the government shutdown. Social service closures, work furloughs, dead air on C-SPAN—You name it, we’re suffering through it. But there are a couple silver linings too, especially for the promotional industry. Check out these surprise upsides of total governmental collapse that are really helping our industry.

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Whose Fault Is It?

Even as a commodity, what we sell is a branding and awareness-building staple. It’s fascinating to me that those who degrade our industry with fervor STILL use these products.

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Think Outside The Pillbox!

We all know a pill box is used to organize medicine and vitamins, but what if the business you are promoting has no relation to the health or medical field? Think “outside the box” for very creative ways of promoting with pill boxes and pill trays.

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No Single Raindrop Believes it is to Blame for the Flood

Our industry has been much maligned. We may dislike it, but the proven effective branding strategies we offer have been devalued in many ways. We’ve embraced terms like swag and tchotchkes, because the terms are so commonly used. It may be argued this contributes to the image of our industry as trinkets and trash.

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Volunteerism, Work and Mixing the Two: A Distributor Shares Her Story

Jane Nelson-Halverson, owner of Dakota Promotions & Printing, describes her experiences volunteering for an abused adult resource center, which she also does some promotional work for. She details the services the center provides, as well as how she handles selling promotional products to an organization she also volunteers at.

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