Leed’s Partners With Parkland

Leed’s, a subsidiary of Polyconcept North America, and Parkland, a Vancouver-based design driven bag company, announced their exclusive partnership to bring environmentally friendly pieces to the promotional products industry. Parkland, which committed to a new sustainable model in 2018, uses fabrics developed with recycled plastic bottles to create products designed for individuality, fun and everyday…

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AIA Corporation Welcomes Something Inked as New AIA Community Owner

AIA Corporation (AIA), Neenah, Wisc., announced today that Something Inked joined AIA’s community of more than 300 independent franchise promotional products distributors and more than 3,000 supplier partners. Something Inked is an independently owned branding, marketing, design, e-commerce and merchandise company based in Nashville, Tenn. For more than eight years, Something Inked has been one of…

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Logo Sportswear Inc. Acquired by H.I.G. Capital Portfolio Company

Digital Room LLC, a subsidiary of private equity firm H.I.G. Capital, has acquired Logo Sportswear Inc., based in Wallingford, Conn. If that name looks familiar, it’s because H.I.G. Capital is the company that purchased BIC Graphic North America last year. Logo Sportswear is a supplier of workwear, uniforms and sports apparel, with a focus on…

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The 76ers Partnered With an Xbox Game for a Weird But Fun Cross-Promotion

Thanks to last year’s 52-win season and second-round playoff appearance, the Philadelphia 76ers have begun to honor the commitment of fans who have chosen to “Trust the Process.” Pundits are predicting that the team will be a perennial title contender, making the Eastern Conference club a marketing match for numerous sponsors. Ahead of the Nov.…

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