Thanks to last year’s 52-win season and second-round playoff appearance, the Philadelphia 76ers have begun to honor the commitment of fans who have chosen to “Trust the Process.” Pundits are predicting that the team will be a perennial title contender, making the Eastern Conference club a marketing match for numerous sponsors. Ahead of the Nov.…
Read MoreHow to Start A Business from Scratch
Question: I have been working for a Distributor for a few years, but am thinking of leaving them and starting out on my own. What steps should I take? Answer: Starting a business from scratch has many variables to be addressed, here are four from the accountant’s perspective. 1. Be sure you are free of…
Read MoreBranded NASA Merch Is Everywhere (But NASA Doesn’t Make Money From It)
As Vans and others have tried to skyrocket past the competition with branded NASA merch, they have done so at no financial cost to their bottom lines, as the space agency charges them nothing for the use of its logo, and makes no money of its own from the branded merchandise. If that generosity struck you as news, welcome to the club…
Read MoreHALO Branded Solutions Names Kerri May Supplier Relations Manager
HALO Branded Solutions, Sterling, Ill., announced the hiring of industry veteran Kerri May to the company’s management team in the position of supplier relations manager. May will report to HALO senior vice president of marketing Terry McGuire. “Kerri brings over 15 years of industry experience in supplier management to…
Read MoreStarbucks’ 2018 Holiday Cups Are Here, So You Can Officially Start Celebrating
Halloween is over. That means it’s officially the holiday season already, right? If you ask the majority of retailers in America, the answer is yes. Before the jack-o’-lanterns can even get gross and mushy, companies are peddling wintery products as if Thanksgiving and fall never even existed, save for a few pumpkin spice drinks still…
Read MoreHow One Designer Turned ‘I Can’t Believe It’s Not Butter’ Into Luxury Fashion (Sort Of)
Ava Nirui is famously recognized for taking luxury brands and turning them into her own “bootleg” creations. We’ve seen her previous designs come to life, so it was no surprise that she’s back with another Marc Jacobs collaboration. Nirui gave followers a sneak peak a few days ago with the tag labeled “Ava Nirui x…
Read More2018 Top 50 Suppliers Prime Line and HUB Promotional Group Provide Insight Into Mergers and Acquisitions
To gain some insight into recent industry mergers and acquisitions, we reached out to Trina Bicknell, senior vice president of sales for HUB Promotional Group, and Jeff Lederer, president of Prime Line, who told us what the moves mean for their respective suppliers and how they relate to our 2018 Top 50 Suppliers list…
Read MoreAfter Success of NYPD Merch, London Police Turn to Promotional Products
Despite its cultural and historical clout, which last year led CNN Travel to dub it “the world’s greatest city,” London is not above admitting that it can be an impressionable city. Proof of that comes from the recent announcement by its Metropolitan Police Service that it will follow an example set mainly by the New York Police Department (NYPD) by selling branded promotional products…
Read MoreThe Future of Technology Is Promotional Delivery Trucks That Make Pizza Via Robot
Trucks. Robots. Pizza. This story has everything that we as Americans in the year 2018 are looking for. Pizza Hut, not often thought of as a trailblazer in the world of technological innovation, has been stretching its abilities far beyond just pizza. Remember those sneakers that could order pizza? That was pretty cool. But now,…
Read MoreFacilisgroup Partners Attend Marketing Symposium
Marketing professionals from 13 Facilisgroup partners gathered last week in St. Louis for the organization’s first ever Marketing Engagement Symposium. Attendees spent two days discussing marketing strategy, new technology and Facilisgroup’s proprietary marketing tools. They left with six months of actionable marketing strategy and an understanding of current digital best practices. “MES18 made me a…
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