Showdown Displays, Brooklyn Center, Minn., announced that it has promoted Kevin Walsh to president, effective Jan 1., 2019. Walsh is an industry veteran with more than 30 years in the promotional, signage and printing industries, and previously was the chief marketing and sales officer at Showdown, a position he has held since 2011. “Kevin has…
Read More7 Tips on Better Prospecting from Promotional Products Professionals
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It’s safe to say that most business professionals should know about customer business reviews. Whether you know a little about what it is or the benefits of doing it, customer business reviews will form the foundation of your business relationships, and help position you as a trusted business advisor and valued partner to your customers.…
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Sweda Company LLC, City of Industry, Calif., announced a new apparel initiative for 2019. It includes made-in-America basics under the Basecamp brand label, with a portion of the proceeds being donated to fund the Warrior Spirit Retreat, a place where warriors learn to heal the physical and mental wounds of military service. Products available are…
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H.I.G. Capital, the private equity firm that owns BIC Graphic and previously owned HALO Branded Solutions, continued its activity in the promo space—or at least adjacent to it. The firm acquired Vision Integrated Graphics, a company that provides print services and marketing solutions for a number of industries…
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We started the Promo Marketing Podcast this year, and Sean and I have had a great time speaking with people from just about every facet of the promotional products industry. We’ve learned a lot (including how to actually make a podcast, proper mic placement and tasteful soundboard usage), and we hope you have too. It’s…
Read MoreThe organizers behind the Orange Bowl decided to add personalized novelty to the Dec. 29 College Football Playoff matchup, as each student-athlete appearing on a roster for the game will receive a bobblehead crafted in his likeness…
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Unfortunately, we do not have the ability to control time (yet). Until then, the best way to succeed in the face of unwelcome variables is to be prepared for anything, or at least as much as you can. Stephen Willworth, vice president of new…
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People love a good bargain. Debbie Davis, account manager for My Corporate Expressions, Houston, remembers one promotion in the form of a stadium giveaway that gave people an opportunity to save some money at a local store. It’s a great combination of team spirit,…
Read MoreIt’s always fun to flex our creative muscles a bit more than usual. In the promotional products industry, that opportunity arises when clients come to you with a need, but not a fully fleshed-out solution. Whether that creativity means finding the right product, designing an eye-catching imprint or thinking up an effective marketing plan, there’s…
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