We don’t have the rights to use ESPN’s SportsCenter theme song, so you’re just going to have to imagine it here, as we dive into some of our favorite sports-related promotional campaigns and stories from the year. Let’s call it our Top Plays, just to keep the theme alive, shall we?…
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Next Level Apparel, Gardena, Calif., announced that it is expanding into Germany and the EU through an exclusive partnership with L-SHOP-TEAM, a Dortmund, Germany-based company with locations across Europe. “We’re delighted to be launching our styles into Germany/EU, and even more so to be launching with L-SHOP-TEAM,” said Mark Seymour, CSO at Next Level Apparel.…
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This past year’s branded merchandise trends, especially in pop culture, focused on large designer logos, college-style apparel and vintage band T-shirts. For 2019, style website Fashionista is taking a stab at what’s on the horizon for branded merchandise, and we think it’s worth passing on to our promotional apparel suppliers and distributors…
Read MoreThe Chicago Bears eliminating the Green Bay Packers from NFL playoff contention this past Sunday is only the latest installment in the long-standing rivalry. As we all know, sports rivalries are intense and heated, so it’s no surprise that this case involving the Packers-Bears rivalry and, weirdly, fan apparel made its way all the way up to a federal court…
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With the year winding down, we thought it would be fun to take a look back at our top 10 most-read stories this year. By page views, these were the top Threads stories our audience couldn’t get enough of. From airline uniforms to Pantone predictions, here’s your 2018 apparel wrap-up.
Read MoreCome 2019, music fans will be able to reflect on 25 years of Weezer albums, as the year will mark the anniversary of the band’s eponymous debut and see the release of its 12th studio disc, another self-titled collection also known as “The Black Album.” Given the group’s longevity, the Rivers Cuomo-fronted foursome has inspired…
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We all learned early in life that sharing is caring. The following 10 stories prove that sentiment is especially true within the promo industry, as they generated the most displays of social-media generosity among our readers. We would like to share with you our appreciation for your enthusiasm for the content and encourage you to…
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The Associated Press has tracked apparel shipments from Chinese internment camps to North Carolina wholesale apparel supplier Badger Sportswear. The camps, located in the Xinjiang region of China, are populated by an estimated 1 million detainees, mostly Muslims of Uighur and Kazakh ethnicity, held for what the Chinese…
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Prospecting is one of the most dreaded, yet most necessary ways, to generate new business in any industry. As for the promotional products market, it’s the way both small and large distributors fill their pipelines. Charity Gibson, national account coordinator for Peerless Umbrella and former president of distributor Green Banana Promos, recently polled distributors online about how they prospect. She asked them to share how they decided who to prospect and where they find their clients and potential clients.
Read MoreA week from today, the excitement emanating from children (and quite a few adults) all over the world will be irrepressible as they receive their Christmas gifts. To enjoy the seasonal endowments, most consumers will end up tearing away ample amounts of wrapping paper, with the act of opening often regarded as being as much…
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