For college football fans, it’s the most wonderful time of the year: bowl game season. (Unless you’re a fan of one of those teams that didn’t make the playoff.) For the players, it’s an even more wonderful time of the year, because they get some seriously awesome bowl game swag as part of the now-traditional…
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This week, a new affiliate program is bringing an alternate revenue opportunity for promotional product distributors. ImpactMDS is a low-cost buying group and serves both sides of the industry by helping suppliers to increase their business while also providing distributors with end-quantity pricing (EQP), even if their order falls short of the required amount. The…
Read MoreUgly sweaters have become the fashion equivalent of the Kardashians—we know we should look away, but something causes us to become fixated on them. Ugly sweaters seem to symbolize permanence, as it does not appear they will ever become a worn-out topic. As end-users become even merrier and brighter as December unfolds, Microsoft is spreading…
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The end of the year is a time for retrospectives. We look back on the year and think about our accomplishments, the highlights, maybe some things that didn’t quite work out but we can work on in 2019. In the television world, it’s when you usually get stuck with an episode that revisits clips from…
Read MoreWith a new year almost upon us, prognosticators are relying on whatever means they have at their disposal to predict how 2019 might unfold. Thanks to prodigious creativity that yielded successful merch campaigns for numerous food-centric businesses, we need no crystal ball or any other device to predict that the coming months will find such…
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In the difficult media landscape of the 21st century, news publications need to offer much more than just relevant content and ad space. Brands like the New York Times and the Daily Beast are moving beyond the tried-and-true tote bag offering and going with full lines of apparel and other merchandise for readers to show their preferred media…
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Halls & Company, Brooklyn Park, Minn., announced the appointment of its new regional sales manager, Dino Bartolomei. “We are really looking forward to Dino being a force in the industry representing Halls & Company and our capabilities,” said Eric Johnson, vice president of sales for Halls & Company. “Dino has the right mix of industry…
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What was everyone reading in 2018? These stories, apparently! By page views, these were our most-read promo industry (or promo industry-related) stories of the year. If you missed them, don’t worry. You have until the stroke of midnight on New Year’s Eve to get caught up. After that, they all turn back into a pumpkin, or something. Thanks for reading, everyone…
Read MorePrint journalism is having a tough time. You’ve probably read all about it, ironically, on some of these companies’ websites. One thing that companies have done to urge people to subscribe to their publications is give out tote bags and other membership incentives. Totes from publications like the New Yorker and NPR have become statement…
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If you’re like me, you’ve been overwhelmed by holiday shopping, and more importantly, holiday eating. But now that I’ve taken a break from my latke and Christmas cookie extravaganza, I can take the time to spotlight some of my favorite holiday promotions from this week…
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