Disney Parks Goes All In on Purple Merchandise

Pantone might have predicted that the Color of the Year is Living Coral, but it seems Disney is banking big on another hue: Potion Purple. According to WDW News Today, Disneyland has ordered a huge supply of Potion Purple goods for its Downtown Disney store…

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The Best of PPAI Expo 2019: Day One

The exhibit hall at PPAI Expo 2019 opened this morning, and there was a lot to see and do. Since it’s impossible to get to it all, we figured we’d help out in the best way we could—by highlighting some of the cool products, interesting people and creative booth displays we spied on our travels up and down the show floor…

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4 Customer Engagement Strategies That Add Value

It was 2010, and Delta Marketing Group was at a crossroads. As the recession bottomed out, the company lost its top three clients. To survive, it would have to reinvent itself as more than just a promotional products seller. For Cathy Houston, vice president for Delta Marketing Group, that meant one thing…

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QCA Announces Restructured Participation Model, Tiered Payment Plans

Quality Certification Alliance, Chicago, announced a newly restructured participation model and tiered fee structure to further engage and include distributors and end-buyers, along with providing more access for suppliers and distributors of varying sizes. The new model will have four categories: End-Buyer Supporters, Distributor Advocates, Certified Distributors and Decorators, and Accredited Suppliers. “What we’ve done…

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