AIA Corporation, Neenah, Wis., hosted a red-carpet celebration at Celebrity Cars of Las Vegas during the 2019 PPAI Expo this week, to commemorate a record-breaking year and recognize the achievements of its owner community. Matt Gresge, CEO of…
Read MorePaul Kiewiet on Promotional Products Sales: Landing Large Accounts
On Wednesday, Jan. 16, promo industry consultant Paul Kiewiet, MAS+, shared his experiences in landing big accounts like Kellogg’s, and gave distributors advice on the steps they should take to make their business dreams a reality…
Read MoreThe Top Promo Apparel Trends We Saw at PPAI Expo 2019
It’s hard to keep track of fashion developments. Sometimes it feels like right when you get the hang of what’s trending, something else pops up. It’s an endless game of Wack-A-Mole. We’re here to help…
Read MoreCommonsku’s Mark Graham on How to Build a Community of Devoted Fans
Obviously, business owners, principals or businesspeople in general want to create a loyal customer base. That’s how their businesses stay afloat. But, how do you go beyond that? How do you create a customer base that can’t get enough of your products or services?…
Read MoreLouis Vuitton Is Charging $995 for $299 Earbuds With Its Logo On Them
Brands like Supreme, Gucci and Calvin Klein know the value of their logos, and, as a result, they are able to capitalize on the trend by throwing their branding on a variety of merchandise. The latest brand to take advantage of the logo craze is Louis Vuitton.
Read MoreLeed’s and FinalStraw Partner to Bring Reusable Straws to Promo Industry
Leed’s, New Kensington, Pa., and FinalStraw, a manufacturer of collapsible, reusable straws, announced their exclusive partnership to bring the FinalStraw brand to the promotional products industry. “Leed’s is an industry leader who understands the importance of corporate social responsibility, so our partnership with them felt very natural,” said Emma Cohen, CEO and co-founder for FinalStraw.…
Read MoreThe Best of PPAI Expo 2019: Day Two
Somehow, the second day of exhibits has already come to close at PPAI Expo 2019. (Time flies when you’re raiding the media lounge snack bar, you know?) Just like yesterday in our day one roundup, we put together a shortlist of the most interesting products, people and booth displays we saw on day two…
Read MoreSpector & Co’s Loic Lefebvre on His First PPAI Expo Exhibitor Experience
When Loic Lefebvre went to bed Tuesday night, he did so feeling “very productive.” That description sounds incredibly apt, given that he is approaching his one-year anniversary as vice president of sales, North America, for Spector & Co. (booth No. 4737). Appearing at his initial PPAI Expo, the ambitious go-getter is eagerly taking in attendees’ reactions…
Read MoreDelta Apparel Announces Preliminary First Quarter Results
Delta Apparel on Monday announced preliminary results for its 2019 fiscal first quarter ended Dec. 29, 2018. The company anticipates overall net sales for the first quarter of its 2019 fiscal year to come in ahead of expectations at approximately $101 million, or about a 12 percent increase from prior year net sales of $90.3…
Read MoreMy 5 Favorite Promos of the Week: Minor League Basketball Jerseys, Nirvana Charity Tees and More
This week has been a dismal one for me: The Philadelphia Eagles were eliminated from the NFL playoffs, my brother beat me several times in the Settlers of Catan, and it’s been raining nonstop in Los Angeles where I live (I know, it’s hard to feel bad for me). So, I sought to cheer myself…
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