How’s a small or independent distributor supposed to compete with Amazon and the mega online promo distributors? It’s a question we hear a lot, especially as those large distributors grab more and more of the market share. But there might be a simple answer: Don’t even try…
Read MoreWest Virginia University Joins Other Schools in Questioning Alliance With Badger Sportswear
When the Associated Press last month issued a report detailing shipments from a Chinese labor camp to a U.S. apparel supplier, Promo Marketing looked at higher learning institutions’ decision to part ways with the goods provider, Badger Sportswear, concluding our analysis by mentioning the possibility that other schools might likewise end their alliance. Three weeks…
Read MoreUniversity of South Carolina Gets New Logos in Battle of USCs, But Not Everyone Is Happy
The University of South Carolina has a fight on its hands, as it has met with resistance due to its Jan. 9 decision to unveil logos it hopes will help it claim abbreviation distinction after years of competition against the University of Southern California…
Read MoreKitchen and Household Products Sure to Win Hearts
Owing to their overall busyness, be it helming a business, having a thriving social life, rearing active children or engaging in a vast number of other pursuits, many end-users spend significant time away from their dwelling places. Since home will likely…
Read MoreHALO Branded Solutions Acquires Boost Promotional Branding
HALO Branded Solutions, Sterling, Ill., announced this morning that it has acquired Boost Promotional Branding, Richmond, Va. It’s HALO’s third acquisition within the last six months, with the company acquiring Sunrise Identity in August and Chamberlain Marketing Group in September. “Jeff [Hall, president of Boost] and Teki Hall have built a successful business by focusing…
Read MoreLeed’s Announces Product Line Expansion With CamelBak
Leed’s, Pittsburgh, announced that it is expanding its CamelBak product offering for 2019. The company will carry backpacks and is adding new drinkware styles from the popular retail brand. Leed’s will begin carrying five CamelBak backpack styles in eight different colors for 2019. The items that will be offered are the CamelBak Hydrobak, CamelBak Arete…
Read MoreAltitude Group Plc Acquires AIM
Advertising Industry Mastermind LLC (AIM) announced today that it has been acquired by Altitude Group Plc, a publicly traded U.K. company with operations in the U.K. and U.S. AIM will continue to operate as AIM under the strategic leadership of Jamie Coggeshall (founder and president) and Nichole Stella (CEO). Financial details of the deal were not disclosed…
Read MoreMaple Ridge Farms Names Jodie Schillinger Executive Vice President
Maple Ridge Farms, Mosinee, Wis., announced the appointment of Jodie Schillinger, CAS, a 20-year company veteran, to the position of executive vice president, effective Jan. 1, 2019. She will report directly to company president Tom Riordan. “Jodie’s ability…
Read MoreDiscountMugs.com Notifies Customers of Data Breach
DiscountMugs.com, the Top 50 distributor based in Medley, Fla., said a data breach may have exposed customer credit card numbers and other sensitive information. In a letter to customers, the company said it discovered the breach on Nov. 16, and that orders placed between Aug. 5 and Nov. 16 may have been affected…
Read More2019’s Weirdest Style Trend Is This Enormous, Person-Sized Backpack
Japanese company CWF released this ‘Backpacker’s Closet’ backpack on the Plywood website (it was available in three colors), and according to The New York Post, it’s listed at around $240. At least you’re getting what you pay for, here: a whole lotta backpack…
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