Spotlight: Inside an Iconic Promo Industry Brand’s Logo Redesign and Refresh

The Koozie brand, especially in the promo industry, is about as iconic as it gets. It’s one of those brand names, like Velcro and Kleenex, that’s so synonymous with a specific product that it often gets used to describe similar products, regardless of the brand. It doesn’t get much bigger than that. But even the best-known brands can use a refresh from time to time, and that’s the situation BIC Graphic found itself in…

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You’ve Got That Magic Touch: Why Pigments Are Conquering Textiles

In this presentation, Debbie McKeegan, CEO of Texintel and a 20-plus-year veteran of textile manufacturing and design, will discuss her extensive experiences with all types of print technologies—including screens, reactive, dye sublimation, and others—and why she believes pigments have become the world’s preferred ink set for applications that demand high quality, rapid and agile production, adaptability to emerging trends and substrates, and eco-consciousness.

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Navitor Announces New Glitter Stock

Navitor, North Mankato, Minn., announced the addition of Crystal White Glitter stock to the company’s offering of color core specialty stocks. This paper will be available as an option for announcements, business cards and postcards. According to Navitor product manager Deanie Jacobson,…

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alphabroder Launches Puma Sport and Puma Golf

alphabroder, Trevose, Pa., announced the addition of Puma Sport and Puma Golf to both its U.S. and Canadian lines beginning today. Puma Golf features products as seen on the PGA and LPGA tour. The line includes 23 styles for both men and women, and ranges from polos to quarter-zips, as well as hats and other…

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