The old adage dictates that snitches get stitches. Ring, the home security company recently purchased by Amazon, was reportedly trying to change that saying to “snitches get swag.” The incentive program, which was laid out two years ago in a company presentation, would give users the chance to earn branded merchandise in exchange for reporting…
Read MoreGrossman Marketing Group Launches SwagCycle to Help Companies Put Obsolete and Unwanted Branded Merchandise to Good Use
Grossman Marketing Group, a fourth-generation marketing services firm based in Somerville, Mass., has launched SwagCycle, a startup focused on responsibly managing the lifecycle of branded merchandise. Ben Grossman, co-president of Grossman Marketing and founding director of the firm’s Green Marketing and Sustainability Practice, said SwagCycle will allow companies to repurpose their unwanted branded items in…
Read MoreTrimark Names Kate Boyce as Vice President and General Manager
Trimark, the apparel division of promotional products supplier Polyconcept North America (PCNA), announced it has hired Kate Boyce as vice president and general manager. Boyce will oversee all aspects of Trimark’s business in the U.S. and Canada, including product…
Read MoreAre Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?
Taking the initiative to ensure safety and responsibility throughout the entire supply chain not only protects the brand equity of end-buyers, but also secures our livelihood in the promotional products industry. Sure, you could continue to gamble by ignoring product safety and responsible sourcing in order to achieve short-term gains, but the safe bet is to invest in the policies and procedures to protect the entire supply chain…
Read More2019 Inc. 5000: See What Promotional Products Companies Made the List
Every year, we look forward to combing through the Inc. 5000 list to see which of our friends in the promotional products industry made it among the esteemed ranks. This year, more than 60 companies related to promotional products made the list. That’s a pretty impressive chunk.
Read MoreWhy USPS Pulled a Branded T-shirt From Its Online Store
The U.S. Postal Service pulled a T-shirt from its online store after a retired aerospace engineer pointed out that the airplane on the shirt’s design looked like a Cold War-era Soviet aircraft. USPS said the design, which had been selected by an unnamed vendor, was most likely just some stock art of an airplane. Weirdly, the shirt also included a typo that likely would have gone unnoticed if not for the whole strange sequence…
Read MoreTrump Campaign Store Now Selling ‘Fredo’ Chris Cuomo T-shirt
The Trump Campaign is again capitalizing on a promotional product to bolster President Donald Trump’s reelection bid, and, like the eponymous straw, this new item is a way for the president to fight back against someone or something that irks him. Just two days after the news took the internet by storm, the Trump Campaign store has made available a Chris Cuomo T-shirt as its next micro-moment funds generator…
Read MoreMy 5 Favorite Promotions of the Week: Big Boy Merchandise, Bank of America’s MLB Tees and More
I can’t believe it’s already Wednesday, but I’m relieved because I can finally share the promos that caught my eye this week. Yes, as usual, it’s all about the breweries, food and sports. Everyone needs a niche, right? Keep reading for this week’s fave five.
Read MoreBDA Acquires BrandVia
Bensussen Deutsch & Associates LLC (BDA) announced today that it has entered an agreement to acquire BrandVia, San Jose, Calif. “BrandVia has long been recognized as an innovative company with great people and great clients,” Jay Deutsch, co-founder and CEO of BDA, said in a press release. “They’ve built a tremendous culture of customer service…
Read MoreOhio State University Wants to Trademark the Word ‘The’ for Branded Apparel
We’ll admit, we can’t hear “Ohio State” without also hearing Keegan-Michael Key saying “THE Ohio State University” in the East/West College sketch. And yet, we’re still shocked that the university is going so far as to attempt to trademark the word “The” for its branded apparel. According to ESPN, a U.S. Patent and Trademark Office…
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