The Legacy Group Presents 2019 Legacy Legend Awards

The Legacy Group, West River, Md., recognized several of its supplier partners in a ceremony during the Legacy Exclusive Sales Event (LESE) in Park City, Utah, this month. The Legacy Legend Awards were presented during the closing dinner of the LESE at the Utah Olympic Park in front of 150 of the Legacy Group sales…

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My 5 Favorite Promotions of the Week: Russell Westbrook ‘Thank You’ Tees, Chicago Cubs ‘Little League’ Jerseys and More

Another summer work day is just flying by, but I still want to make the most of it by spotlighting the awesome promotions I saw this week. Yes, as usual, it’s all about the sports and the breweries. (Feel free to leave me some suggestions in the comments section if there were any other amazing promos you came across recently.) Without further ado, here is this week’s Fave Five…

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Prime Line Releases Holiday Gift Guide

Prime Line released its newest catalog, the Holiday Gift Guide, a catalog geared toward promotional products for the holiday gift-giving season. Featuring more than 200 styles, the guide has a wide range of products that aid in making the gift-giving season less stressful. “The 2019 Gift Guide, with products ranging from our exclusive Leeman line to…

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Inspired Employees, Happy Customers: Core Values, Company Culture and Continuous Improvement

Companies grow and evolve. Culture and values have to evolve with them. Our first Core Values were about who we are at work. Our new ones are more about how we work together. The biggest learn for the management team through the Core Values project was that people want to be part of something that inspires them. If employees are inspired and happy, it shows—and it leads to happy customers…

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New York Tourism Board Lands Deal With Nike for NYC Logo Apparel

Nike is teaming up with New York City to license its NYC logos in exchange for a cut of the sales. The city Franchise and Concession Review Committee approved a two-year licensing agreement last week that gives Nike the ability to brand its apparel and footwear with notable New York City logos and emblems…

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What’s Trending in Promotional Hats and Headwear (and How to Sell It)

In case you haven’t noticed, hats are having a moment. From the giant Jacquemus straw hat Rihanna and Jessica Chastain donned all last summer, to the Dior visor Kim Kardashian showcased on Instagram, to Hidden Valley Ranch’s must-have branded dad hat, headwear has become the latest must-have fashion accessory. We can’t say we’re surprised…

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Spotlight: Inside an Iconic Promo Industry Brand’s Logo Redesign and Refresh

The Koozie brand, especially in the promo industry, is about as iconic as it gets. It’s one of those brand names, like Velcro and Kleenex, that’s so synonymous with a specific product that it often gets used to describe similar products, regardless of the brand. It doesn’t get much bigger than that. But even the best-known brands can use a refresh from time to time, and that’s the situation BIC Graphic found itself in…

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