Lessons from Indie Rap

Today I bring something interesting from the music world. One of my favorite musicians, P.O.S. (which I’m told stands for “Plain Ole Stefon,” despite the other more obvious acronym), released his new album a few months ago with a pretty cool promotion behind it.

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The Correlation Between Moisture Wicking and Maids Revealed

As I set out to write this blog, I thought to myself if there is one thing the promotional apparel market never, ever talks about, it’s moisture-wicking fabric.

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On the Road Again (and again and again)

It is that time of year when my suitcase becomes my home, when I travel coast-to-coast, shake hands and get in touch with industry leaders. I have come to recognize the value in business travel, however, sometimes it can be brutal.

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Razzle-Dazzle ‘Em

It may seem like revenue numbers in the apparel industry are irreparably damaged (mostly because we use adjectives like “plunging,” “nose dive,” “sagging,” “dropping” and the ever-painful “belly flopping” in correlation with 2009 revenue).

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A Real Tweet

Today, Promo Marketing is officially launching its very own Twitter page. I’m sure for fans of ours already wired into the Twitter scene, this is great news. But I’m also sure there are plenty of techno-stragglers and cynics out there who are sitting in front of their computers, groaning, “Man, not another lame Twitter page …”

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Art Exhibits, Black Holes and Laughter

I wasn’t too sure what to write about this week, my poor pea brain being otherwise occupied with proofing August and planning out my Sept. stories. I managed to dig up a few links though that you might find interesting: 

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A Challenge For The Ages

Greetings loyal readers,

I have a challenge to issue. I have thought of three instances where a person or company is in desperate need of advertising, yet using promotional products to help them would be extremely difficult. Your challenge is twofold: think of an actual working promotion, or come up with a funnier disastrous instance than I have suggested here.

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“Sell Out With Me”

I had the pleasure of attending the Vans’ Warped Tour this weekend, which is weird I know, since I’m a 26-year old writer for a business magazine and not a 17-year old girl who loves eyeliner and sneaking cigarettes behind the bleachers. But, I basically never go to shows anymore, and my girlfriend had never even been to a punk concert before prior to this weekend, so I figured why not check out Warped Tour? There’s something like 50-plus bands that play, and the people watching is excellent, ranging from hulking brutes in combat boots and red suspenders, weird pasty guys who look this is the first time they’ve been able to tear themselves from World of Warcraft in months, and 15-year olds with foot-tall pink mohawks who are very clearly there with their parents. Basically, it’s like 100 punk concerts mashed into one.

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You Gotta Talk the Talk

The editors of Promo Marketing often conduct roundtable discussions on life’s little inanities. These whimsical side conversations typically occur when the coffee’s been flowing like wine, or when the 3 p.m. slump hits and we’re all waiting for our second (or third) wind to kick in.

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