Tom Brady has some advice on how to be successful and live a joyful life: Stop blaming everyone else. “Life is about always changing and adapting to different things,” the Tampa Bay Buccaneers superstar said. “Today, the world wants to blame, and shame, and guilt, and fear everything all the time. We would never teach…
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Even as a commodity, what we sell is a branding and awareness-building staple. It’s fascinating to me that those who degrade our industry with fervor STILL use these products.
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Our industry has been much maligned. We may dislike it, but the proven effective branding strategies we offer have been devalued in many ways. We’ve embraced terms like swag and tchotchkes, because the terms are so commonly used. It may be argued this contributes to the image of our industry as trinkets and trash.
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If you don’t know what the CYA acronym means, or if you’ve never had to do it, this post is not for you.
Recently, I went to a screening of Jack Black’s new movie: Be Kind Rewind. If you’ve seen the previews, you’ll know it’s about two video-store workers (aw, how cute, videos!) who accidentally erase all the tapes and begin recreating such classics as “Ghostbusters” on their own. If you haven’t seen the previews, then I just ruined it. You’re welcome.
Between all the on-screen shenanigans, I started thinking about the crazy things people do to avoid accepting blame. When we