A Fresh Idea From Dallas

Despite doing my best to “mess with Texas,”* I managed to survive my trip to Dallas. I might write more about my trip later, but for now I just wanted to share a cool product I found.

The Paper Air Fresheners from EMT, pictured above, is the latest product I’ve seen to include some kind of removable tag or coupon, and something I feel like I’m seeing more and more of in general. There’s this air freshener, which I think is super-clever by the way, there’s Fey Promotional Products’ Tabbers bracelets that I wrote about for March’s My Best Promotion, and I noticed a similar paper bracelet in the new products booth at ASI Dallas as well. Combine this rise of tear-away tabs with similar ideas that are popping up, like Anvil Knitwear and Ariel Premium Supply becoming QR-code capable, and it sort of seems like there’s a trend starting with interactive products that provide some kind of value-add/ROI-hook.

Take a look around on your own and see if you come to the same conclusion about this (potentially) upcoming trend as I did. If it’s real and these kinds of items are catching on with end-buyers for whatever reason, it would probably be a good idea to figure out why this is and how you can incorporate such items into your business.

Until next week!

MONDAY MIKE FACT: My right knee is killing me and I’ve no idea why.

* By “Mess with Texas” I mean I ate a veggie burger twice and spent my nights either quietly ironing or reading.

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6 Thoughts to “A Fresh Idea From Dallas”

  1. Brilliant. Who knew you could even GET a veggie burger in Texas?! When did they lift the ban?

  2. Brilliant. Who knew you could even GET a veggie burger in Texas?! When did they lift the ban?

  3. Haha, I didn’t say they weren’t illegal burgers. Do me a favor and don’t tell my probation officer. I’m still under John Law’s thumb for eating those tofu dogs on the Fourth of July, and if I get caught with non-meat again I’m going to the slammer for sure.

  4. Haha, I didn’t say they weren’t illegal burgers. Do me a favor and don’t tell my probation officer. I’m still under John Law’s thumb for eating those tofu dogs on the Fourth of July, and if I get caught with non-meat again I’m going to the slammer for sure.

  5. While that product is nice it is a me too. The most new and unique product I saw at the Dallas show was in the new product pavilion from Hartleigh Creations. They had The Can Grill, The Can Cooler, The Chill & Grill set, Chair Cooler and the Ottoman Cooler. 2,000 square inches of Branding on the Cooler or Grill! Anyone selling into the beer and beverage industry should look at this.

  6. While that product is nice it is a me too. The most new and unique product I saw at the Dallas show was in the new product pavilion from Hartleigh Creations. They had The Can Grill, The Can Cooler, The Chill & Grill set, Chair Cooler and the Ottoman Cooler. 2,000 square inches of Branding on the Cooler or Grill! Anyone selling into the beer and beverage industry should look at this.

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