The United States Postal Service announced that it is “contemplating amendment” of its mailing standards for domestic mail, changing the standards for letter-size and flat-size pieces. According to the release in the USPS Federal Register, the change would limit all mail that is shipped as Marketing…
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Proforma’s “The Steps” 2018 Convention and Family Reunion concluded with another stellar year of attendance, attracting more than 800 industry professionals to the MGM Grand in Las Vegas. This four-day event was a gathering of top print, promotional and marketing professionals, who were challenged to “Step Up” to the next level of success by learning…
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With every new technological development, people find a way to hack or steal information. That could come in the form of identity theft, stealing documents or worse. Google started using a Titan Security Key USB device to try to stop their employees’ information from being hacked. And it worked so well that the company started…
Read MoreIn promo, things are going to go wrong. But, believe it or not, there’s a way for distributors to turn mistakes and unfortunate circumstances into big business wins. BrandVia’s Eric Nelsen told us how, sharing an example of a promotion that went off the rails…
Read MoreIt’s almost impossible to forget Bud Light’s “Dilly Dilly” marketing campaign, as it was part of just about every commercial break during last year’s NFL season. You couldn’t go to a sports bar or tailgate without hearing at least one person yell it before clinking drinks with another person. Following the Philadelphia Eagles’ Super Bowl…
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Sock Club, the sock designer and manufacturer based in Austin, Texas, is partnering up with Delivering Good, a New York City-based nonprofit specializing in distributing new product donations from hundreds of companies in the fashion, home and children’s industries. This partnership is designed to be an ongoing relationship between the two companies. Sock Club has…
Read MoreCould a typo unite rather than divide us? Americans tend to take their NFL team allegiances very seriously, so when we learned the repercussions of a Costco NFL branding mishap, we were shocked.
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This past year, Netflix has been churning out the content like no other. Now it looks like the company wants to support its entertainment division with a boost in merchandise sales…
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It never ceases to amaze me that airplanes can fly. These big, heavy metal bodies loaded down with lots of people and baggage are able to take off and fly through the sky. Airplanes are able to fly because they are propelled to move forward, and their fast, forward motion, combined with air coming off…
Read MoreBrand awareness will never stop being a big deal, with companies going to great lengths to craft eye-catching and impression-retaining logos. Hello Velocity, a marketing agency based in New York City, has acknowledged that phenomenon of brands holding our attention spans, creating a typeface consisting solely of corporate logos, with many of the businesses that we have highlighted on our website receiving placement in the attractive font…
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