Despite a valiant effort, the Cleveland Browns could not conquer the Pittsburgh Steelers, with a blocked field goal in overtime sealing a 21-21 tie. In going from supporting a team with a losing streak to one with a winless stretch, many fans had hope Bud Light would unlock the victory fridges it had placed in and around Cleveland watering holes, but the beer company made it clear fans would have to wait for an actual win…
Read MoreVideo: 3 Proven Steps to Building a Robust Sales Pipeline
As sales professionals, many of us are aware of the importance of sustaining a strong pipeline to maximize your sales and profit potential. However, building and maintaining that pipeline is often a daunting task and can be challenging on your own. Proforma’s Chief Sales Officer Tom Rizzi has three proven steps he would like to share to help you build a robust sales pipeline. Implement these strategies for a big impact on your bottom line!
Read MoreAd Bands Parent Company Wins Unfair Competition Case Against Overseas Companies
The U.S. Commerce Department announced that it has made a preliminary ruling that imports of rubber bands from Asian markets like China and Thailand amount to dumping. This ruling stemmed from a petition filed this year by Alliance Rubber Co., Hot Springs, Ark., the parent company of Ad Bands Plus and the largest rubber band…
Read MoreStarbucks’ New Fall Drinkware Collection: Floral Prints Aren’t Just for Apparel Anymore
When we heard creative agency ban.do was collaborating with Starbucks for yet another collection of drinkware and other merchandise, we were expecting autumn leaf designs or maybe even some quirky Halloween-themed items. So we were surprised to see floral prints highlighting the collection, and even more surprised at how well the designs work…
Read MoreDodgers Will Give Away Digital Bobblehead in Extremely California Crypto Promotion
On Friday, the Los Angeles Dodgers announced that Sept. 21’s game will find their first 40,000 supporters receiving a digital bobblehead—as in, not a real, physical one—in a promotion the team is calling the “first crypto giveaway in sports history.”…
Read MoreWhy Use QuickBooks Over Sending Statements to Accountants?
Question: I send my bank and credit card statements to my accountant at year end to do my taxes. What benefits are there to using something like QuickBooks instead? Answer: There are lots of reasons. First, in QuickBooks, you are able to write and submit orders to customers and suppliers. From there, you can track…
Read MoreTri-Mountain Announces 21 New Styles
Tri-Mountain, Irwindale, Calif., last week released its new 2019 catalog, featuring 21 new styles, including 11 new outerwear styles. Dubbed “The Year of Outerwear,” it is a year of growth and expansion for popular collections of snag-resistant items and layer-knit styles. The Lilac Bloom Women’s Collection introduced six women’s fashions. Also published alongside Tri-Mountain’s 300-page…
Read MoreMissouri College to Stop Wearing Nike Logo Uniforms Over Kaepernick Ad
Kaepernick, who commenced his advocacy endeavors in 2016 by kneeling during the playing of the national anthem, has played hero to many and villain to others. Now, a small Missouri college is expressing its dissatisfaction over Kaepernick’s new Nike commercial by planning “to remove all athletic uniforms purchased from Nike or that contain the Nike emblem.”…
Read MoreNew USPS Rule Would Limit Marketing Mail to Paper Products Only (No More Merchandise)
The United States Postal Service announced that it is “contemplating amendment” of its mailing standards for domestic mail, changing the standards for letter-size and flat-size pieces. According to the release in the USPS Federal Register, the change would limit all mail that is shipped as Marketing…
Read MoreProforma’s Annual Convention Attracts Over 800 Top Industry Professionals
Proforma’s “The Steps” 2018 Convention and Family Reunion concluded with another stellar year of attendance, attracting more than 800 industry professionals to the MGM Grand in Las Vegas. This four-day event was a gathering of top print, promotional and marketing professionals, who were challenged to “Step Up” to the next level of success by learning…
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