Reports that NAFTA is finished could be premature, or at least exaggerated. After President Trump announced on Monday that the U.S. had reached a new trade…
Read MoreFormula 1 Pushing to Settle Logo Dispute With 3M
The Formula One Group is already smarting over second-quarter revenue and operating income declines, but those diminished totals might signal only the beginning of a period of financial frustration for the motorsport titan. Due to a logo controversy that its brand torchbearer, Formula 1, is facing, the Liberty Media-held entity might see its assets dip…
Read MorePantone Predicts These Colors Will Be Huge This Spring
If there’s one trend report we loyally follow, it’s the Pantone Color Institute color predictions. Last year, it predicted pastel shades and bright yellow and red hues would dominate the fashion world, and it was right on the money. This year, the color experts unveiled the trend predictions for New York Fashion Week and London Fashion Week…
Read MoreTravis Scott Used a Genius Merchandise Plan to Conquer Billboard Charts
Nicki Minaj has been making enemies left and right recently. It seems she upset Cardi B so much that she threw a shoe at her, but that’s not the story that has our attention this week. According to GQ, Nicki Minaj has been targeting Travis Scott’s album sales in her latest Twitter rant.
Read MoreOne Direction’s Merch Store Finally Shut Down and I Can’t Believe I’m Saying This But There’s a Real Lesson Here
Last week, One Direction’s online merchandise store shut down. That might not seem like a huge deal, but there’s actually one legitimately fascinating aspect to it, especially for promo professionals. Stick with me here…
Read MoreHow a Bacon Brand Scored a Huge Marketing Win After Supreme ‘Borrowed’ Its Logo for Hats
For a recent Supreme apparel drop, the company unveiled Horizon five-panel hats with its own take on the logo of Farmland, a bacon company—font and graphic included. But instead of taking the company to court, Farmland took the high road and went into full-on hilarity mode for a huge marketing win…
Read MoreBIC Graphic Expert Series – Calendars
Part of the BIC Graphic Expert Sessions, this webinar focuses on Calendars, one of the top 10 categories in promotional products. This webinar is designed to provide the tools you need to be successful in selling calendars while adding value for your customers.
Read MoreWhy Didn’t I Think of That?
Upon release of a new feature or invention, I hear people say, “I wish I had thought of that.” Depending on the topic, I occasionally hear people say, “I thought of that, I could be a millionaire!” Just last week, I opened my Kindle reader on my iPad and tried the “continuous scroll” feature. I…
Read MoreHospitality Mints Acquired by Food Manufacturer
Hospitality Mints, Boone, N.C., announced that it has been acquired by Mount Franklin Foods LLC, the El Paso, Texas-based parent company of Sunrise Confections, Azar Nut Company and Mount Franklin Nutritionals. The acquisition is effective immediately, and Hospitality Mints’ production will stay in its North Carolina location. “As part of our continued effort to strategically…
Read MoreXbox Is Giving Away Branded, Grease-Proof Controllers
For anyone who’s played the popular online video game PlayerUnknown’s Battlegrounds, otherwise known as PUBG, you’re likely familiar with the phrase “Winner Winner Chicken Dinner.” The catchy rhyme displays every time you win in the game. Eating an entire chicken dinner while you’re playing, though, seems impractical and messy, to say the least. Xbox Australia…
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