Building brand awareness can be hard if you aren’t up to date with the latest business tools, including social media. That’s why we’re diving into ways to use Instagram—perhaps the most popular social channel—in order to reach your ideal audience. Instagram is not only a great way to connect, but also a helpful tool for promoting your business…
Read MoreDoes Your Brand Suck?
I believe that many businesses have brands that suck. I mean suck away opportunities for sales and profits! Let me explain. First, there are many companies out there with brand names that only indicate they sell printing or promotional products. Names like, “City Printing Company” or “Peoria Promotional Products LLC.” These names suggest the company…
Read MoreThe Allen Company Announces New General Manager
The Allen Company, Blanchester, Ohio, announced the promotion of Judy Richardson to general manager. Richardson has previously served in the position of collegiate and retail brands manager. “Judy has come up through our organization starting out in customer service,” said Stan W. A. Dohan, MAS, MASI, president and chief operating…
Read MoreWhy This ‘Give a Damn’ Tote Bag Had a Waiting List in the Hundreds
Fashion labels MZ Wallace and Lingua Franca have teamed up to create a tote bag imploring folks to “give a damn”—a sentiment shared by many women in America right now. The bag, which is in such high demand that the wait list reached the hundreds before it was even released, according to Fast Company, was…
Read MoreTravel Writer Notices Everyone in Cleveland Wears ‘Cleveland’ T-shirts
There’s an old adage that you’d probably hear on college campuses: Only freshman wear apparel with the school’s name on it. We know that’s patently false because, well, we went to college, too. That same idea might apply to popular tourist destinations. The locals surely wouldn’t wear shirts…
Read More‘A Star Is Born’ Merch Features Real-Life T-shirts for Movie’s Fictional Musical Artists
In the 10 days since its U.S. release, “A Star Is Born” has gotten a ton of praise, owing to critics’ and moviegoers’ esteem for the characters portrayed by Bradley Cooper and Lady Gaga. It’s generated copious tears, thanks to its tale of love and loss. And it’s led to considerable calls for merchandise to…
Read MoreRise in Mobile Tech
Today there are more than 264 million smartphone users in the United States. All of those smartphone users collectively look at their phones 12 billion times a day. Each individual will tap, swipe and click their smartphone an average of 2,617 times a day. Whether communicating with family and friends, responding to an urgent matter…
Read MoreReminder: Don’t Be Like London Heathrow Airport and Lose a USB Stick Full of Sensitive Information
There’s always a scene in spy movies where the daring protagonist is warned that “should this fall into the wrong hands, it would be catastrophic.” “This” could refer to a weapon, a jewel of some sort, or information. It wasn’t a spy movie, but a USB drive containing a ton of valuable information regarding security…
Read MoreIMAGEN Brands Partners With ShedRain Umbrellas
IMAGEN Brands, parent company of Crown Products and Vitronic, announced it has entered into a partnership with ShedRain Umbrellas. As part of IMAGEN Brands’ continuing expansion strategy, partnering with ShedRain will improve business growth while honoring the quality brand that customers have come to rely on with 24-hour lead-times. The move is not an acquisition.…
Read MoreTotally Promotional Expands Into Newly Renovated Space
Totally Promotional, Coldwater, Ohio, recently expanded its office space by 8,000 sq. ft. as the company continues to grow. The addition of the newly renovated area along Sycamore St. in Coldwater brings the total amount of office space to nearly 23,000 sq.…
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