Proforma, Cleveland, has announced the promotion of Doug Kordel to president, effective immediately. In his new role, Kordel will form and lead Proforma’s leadership and management teams, in addition to handling high-level operational issues, and spearheading the development, communication and implementation of effective growth strategies and processes. Kordel previously…
Read MoreMy 5 Favorite Promos of the Week: Sixers Jerseys, Disney Mason Jars and More
Happy Halloween, everyone! And welcome to another exciting installment of my fave five. This week, there were a ton of awesome sports promotions, and a variety of other items that caught my eye. Keep reading for my five picks. 1. Sixers ‘Rocky’-Inspired Jerseys The Philadelphia 76ers debuted their City…
Read MoreThis Story About Kanye West and ‘Blexit’ Apparel Keeps Getting Weirder
Kanye West is no stranger to apparel. Even a few years ago, he was making millions off his tour merchandise and apparel pop-ups. It looks like the hip hop mogul decided to divert his attention from his successful Yeezy sneaker launches to focus on political apparel.
Read MoreHopes for Glitzy Canadian Cannabis Packaging and Logos Go Up in Smoke
While marijuana merchants look to blaze past their competitors and aim for high esteem among their end-users, they must do so devoid of any standout packaging on their goods and are permitted to place only fairly mild logos on the products…
Read MoreReport Shows U.S. Apparel Spending Up Most Since 2005
Good news for U.S. apparel sellers: Spending is up. According to Bloomberg, Americans’ spending is surpassing expectations for economic growth in the third quarter, and it’s apparel that is reaping the benefits…
Read MoreThese Dunkin’ Donuts Red Sox Promotional Signs Were, Uh, Not the Best Idea
Maybe I can place the blame on my occasional preference for formality, as I have always preferred using the “doughnut” spelling instead of the “donut” one. Quite aware of the power of effective branding, though, I will never knock the move by Dunkin’ Donuts to go for the colloquial version. However, I can question and…
Read MoreGo Ahead, Try to Put These Pokemon Hats on a Cat
Have any of you cat owners ever tried to put something on the cat? By that, I mean anything—a costume, mittens, a cone after surgery, an action figure to ride it. It doesn’t work, right? That’s because cats are the proudest, most independent creatures in the known universe. Everything they do is on their terms.…
Read MoreChip Danby joins NAPCO Media as Executive Vice President President of Promo Marketing Group
NAPCO Media, a Philadelphia-based leading B2B media company and parent company of Promo Marketing, today announced that Chip Danby has joined as executive vice president of the Promo Marketing Group, whose brands include Promo Marketing, Power Meetings, Print+Promo and Distributor Connect. Danby brings more than 20 years of industry experience to Promo Marketing. He has…
Read MoreKomori’s Impremia IS29 Opens New Revenue Opportunities for Color Ink
Color Ink, Sussex, Wisc., has purchased a Komori Impremia IS29, a first-of-its-kind 29″ inkjet, sheetfed UV printing system. Color Ink serves a nationwide customer base of name brands…
Read MoreWhy Metallica Wants Fans to Dig Out Their Old T-shirts
Since their 1983 debut release “Kill ’Em All,” Metallica have engaged in an all-out welcomed attack on eardrums, rocking out before fans all across the globe—including those at the Wells Fargo Center in Philadelphia last week—and scoring six chart-topping studio albums. Their last disc not to reach the number one spot, 1988’s “…And Justice for…
Read More