Cleveland Browns quarterback Baker Mayfield and Barstool Sports announced a line of Baker-branded charity apparel that will secure proceeds for the Special Olympics of Ohio. Mayfield and his new partner have had their share of notoriety, so their partnership provides a break from seeing them as polarizing figures and guarantees that a cherished organization continues to receive support…
Read MoreVantage Apparel Hires Rob Watson as Chief Digital Officer
Vantage Apparel, Avanel, N.J., award-winning decorator and industry top source for custom logo apparel, has hired Rob Watson as chief digital officer. Watson, an accomplished industry professional, joins Vantage after serving as the vice president of e-commerce and marketing for distributor Axis Promotions. “Vantage has always been a leader…
Read MorePremium Color Group Achieves 78% Increase in Throughput With EFI VUTEk LX3 Pro Flatbed Printer
Premium Color Group is meeting demand for new business and its custom packaging line with high-end L.E.D. digital inkjet technology from Electronics For Imaging Inc. The Carlstadt, New Jersey-based company just installed an EFI…
Read MoreWill Clothing Rental Make Its Way to Promotional Apparel?
Rent the Runway was the first major company to launch the clothing rental model. The concept is simple: Shoppers pick out an apparel item they like, choose the size, select the dates they need the outfit, pay a fee, and the item is sent to their door. After the purchaser has worn the outfit, she sends it back…
Read MoreThe Spice Girls Are Back and They’ve Got Charity T-shirts to Prove It
the newly reunited Spice Girls (aka the same group minus Victoria Beckham) has unveiled a charity apparel collection featuring a T-shirt, sweatshirt and hoodie that feature the phrase “#IWannabeASpiceGirl.” All the proceeds from the collection will go towards Power Up, a part of Comic Relief’s Gender Justice pillar, which centers around equality for women and girls…
Read MoreYou Better Believe Hidden Valley’s Holiday Merch Collection Includes a Giant Inflatable Ranch Bottle for Your Lawn
People who love ranch really love ranch. For those dedicated Ranchers, Hidden Valley is back with a holiday line of merchandise to celebrate their favorite condiment. Do you want a giant inflatable bottle of dressing in your front yard, rather than the snowmen, snow globes and reindeer your unoriginal neighbors have? Well, say no more…
Read MoreLet’s Review Michelle Obama’s New Book Tour Branded Apparel
This week, Michelle Obama released her new memoir “Becoming,” which has already generated quite a buzz. In support of the book’s release, the former first lady will hit the road for a speaking tour that will feature a line of apparel and other merchandise for sale…
Read MorePromotional Advent Calendars Are a Huge Business Opportunity
Tons of brands are getting in on the Advent calendar action. It’s a chance for companies to showcase some of their favorite products, and it turns out consumers are loving them. Here are a few of my favorites this year…
Read MoreSnapchat Continues Merch Expansion With Bitmoji Shirts, Mugs, More
Snapchat has struggled a bit of late. But, tomorrow, the social app will look to make making money a snap by launching a Bitmoji merchandise store, with the concept furthering the public’s obsession with customization and personalization…
Read MoreHow to Increase Sales With Trending Promotional Tech & Mobile Products
Don’t miss this unique opportunity to learn why Mobile and Technology solutions are having such a huge impact on the promo industry. While searches for traditional products fall, searches for Phone Grips are up 340%. Mobile accessories, power banks and Qi chargers are must-have products due to their broad appeal and usefulness for end-users.
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