A Very NSFW Website Now Has Its Own SFW Branded Merchandise

Let’s start this article with a disclaimer: What you do in your spare time is your business. Promo Marketing does not pass judgment. That said, some people might pass a little judgment if they saw someone out in the street in this apparel line by Richardson. It is, after all, a partnership with adult website…

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Seth Godin’s Branding and Logo Design Advice

While we will never knock logos, it is clear that they, while important, should prove secondary to branding considerations. In an excerpt from his new book for Quartz at Work, renowned author Seth Godin shares our take on this relationship between symbols and identities…

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Tech-Integrated Backpacks Are Making Their Way to Streetwear—Is Promo Next?

To celebrate the 45th anniversary of hip-hop, luxury leather brand MCM announced last week that the brand collaborated with WizPak to create a limited-edition backpack with a built-in Bluetooth speaker. The backpack is only available via retail channels, of course, but it speaks to an emerging trend that’s worth keeping an eye on for promo: tech integration…

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QUINN Welcomes TeamWalterB Sales Agency

Aspiring to further promote its brand, QUINN, Hanover, Pa., announced its partnership with the TeamWalterB multi-line sales force. Since 2002, TeamWalterB’s sales agency has served the Mid-Atlantic and New York metropolitan areas. Featuring a four-member team with more than 35 years of promotional experience, TeamWalterB recognizes the interconnection between manufacturing, marketing and sales, enabling them…

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The Week In Misspelled Sports Jerseys

This week, the Syracuse University men’s basketball team and the NFL’s Chicago Bears misspelled jerseys of a couple roster members, with the former squad’s mistake being especially amusing…

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