Ken Morrison Joins Chocolate Inn/Taylor & Grant/Lanco

Chocolate Inn/Taylor & Grant/Lanco, Hicksville, N.Y., has named Ken Morrison national account manager. In this role, Morrison will tap into his more than 25 years of experience in the promotional products industry to build relationships with top distributors and key accounts around the country to increase sales. “I am…

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Starline Announces New Partnerships With Industry Buying Groups

Starline, Grand Island, N.Y., announced new and growing partnerships with buying groups Proforma, Reciprocity Road and The Partnering Group. Starline has achieved MVPLP supplier status with Proforma and is now a member of Reciprocity Road and The Partnering Group. “These three groups are incredibly well respected throughout the industry,” said Starline senior vice president of sales and marketing Brian…

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The Best International Women’s Day Merch: Our 10 Picks

Happy International Women’s Day, everyone! To celebrate this special day, many brands are releasing International Women’s Day merch that benefits a good cause, and we are fully on board. We’ve rounded up our 10 favorites that we’re adding to our shopping wishlist ASAP. Now if a brand would just push out an International Women’s Day…

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This $1,790 Fashion Bag Has a Pretty Cool Idea for Promotional Tote Design

If you’re familiar with Balenciaga, you’ll know the brand isn’t shy about putting out some questionable and expensive items. Who could forget those high-fashion platform Crocs? We definitely didn’t, and we weren’t surprised when the luxury brand released yet another exorbitantly priced item. But this time, it features some cool design elements…

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Promo ROI: Tracking and Measuring Client Promotions and Your Own Marketing

One of the most critical data points to measure is return on investment, or ROI. If you can show your clients exactly what their money got them, it’s a powerful thing, an affirmation that their investment in you was worth every penny. And if you can see how your own marketing efforts performed relative to the cost, you can tweak and experiment to get the most bang for your buck…

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