Customization is all the rage right now. Nutella has tossed its hazelnut-coated hat into the personalization ring, and Disney started offering some print-on-demand custom merchandise options through its e-commerce site. Now it looks like the Spanish fast fashion brand Zara, whose parent company Inditex is the world’s largest apparel retailer, is stepping up to the…
Read More5 Ideas for Miniature Promotional Items Kind of Like ‘Mug Rugs’
Check out this little coaster that looks like a rug. Isn’t it cute? It even has a fun little name: Mug Rugs! They’re all over Amazon, and they come in all sorts of different designs. We love seeing new ways to create a common household product, especially if it…
Read MoreMarc Jacobs Says He Didn’t Steal Nirvana Logo for T-shirt, Claims He Invented Grunge
With respect to comedic assertions of prowess, we had long thought that nothing would ever top the account by Dr. Evil, in “Austin Powers: International Man of Mystery,” that his father would revel in making “outrageous claims like he invented the question mark.” That stance changed when we learned that on Friday, Marc Jacobs, already…
Read MoreChobani’s Kids Branded Merch Giveaway Is a Smash Hit
Guys, we have an urgent breaking news announcement: Yogurt is … cool now? That’s if Chobani’s latest promotion is any indication, at least. In support of Chobani Gimmies, its new product line for kids, the yogurt brand launched a multi-channel marketing campaign that centered on a branded merch giveaway…
Read MoreEMT Promotes Brian Stidham to Director of Business Development
EMT, Indianapolis, has promoted national sales manager Brian Stidham to serve as its director of business development. His new role will focus on customer relationships, revenue growth and market strategy. “No one is better than Brian at building successful partnerships,” said EMT president Phil Saks. “This change will allow…
Read MoreBIC Graphic Hires Blair Hawley as Chief Operating Officer
BIC Graphic North America, Clearwater, Fla., announced that it has hired Blair Hawley to fill the newly-created role of chief operating officer. Hawley will assume leadership of manufacturing, customer service, procurement, inventory, supply chain management, logistics and planning, and will report directly to CEO David Klatt, whom the company hired last February. Hawley’s background includes…
Read MoreWWE Taps ’80s Nostalgia With Garbage Pail Kids Promotional T-shirts
Like everyone who walks this earth, we here at Promo Marketing wrestle with many topics but never with our affinity for wrestling, especially since the sport recently gave us another chance to champion the merits of Gritty, the Philadelphia Flyers’ hijinks-loving mascot. Thanks to World Wrestling Entertainment Inc. (WWE), the party responsible for that hockey-centric…
Read MoreFacilisgroup Releases Partner Growth Statistics
Facilisgroup recently released its benchmark study to its member partners. These statistics showed Facilisgroup distributor members reached an average of 10 percent year-over-year growth in 2018, beating the industry average. Distributors completed $767 million in sales from industry suppliers. This growth was demonstrated by a record 232 partner sales representatives being honored at Facilisgroup’s annual Top…
Read MoreHow High-End Brands Appeal to Masses With Food, Socks
There’s a lot that goes into marketing upscale and expensive fashion brands beyond putting the clothes on really, really, ridiculously good-looking people and shooting creatively extravagant print ads. Because the thing is, not everyone can afford these clothes. As much as someone would love to buy a statement piece from Gucci or Prada, it’s just…
Read MoreColorado State Patrol Rewards Safe Drivers With Branded Gifts
Residents of Craig, Colo., were rewarded for driving safely to the local Walmart yesterday. About 20 shoppers were given small promotional gifts for arriving to the parking lot wearing their seat belts. The program was created by Colorado State Patrol Craig Regional Communication Center dispatch staff, who took it upon themselves to raise awareness for…
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