One of the most critical data points to measure is return on investment, or ROI. If you can show your clients exactly what their money got them, it’s a powerful thing, an affirmation that their investment in you was worth every penny. And if you can see how your own marketing efforts performed relative to the cost, you can tweak and experiment to get the most bang for your buck…
Read MoreBelieve it or not, we’ve actually talked about Weezer a lot here at PM. Sean and I discuss it on the podcast (as well as frequently off the air), and we’ve reported previously that the band is pretty promo-savvy when it comes to capitalizing on hype. To celebrate the release of yet another color-themed album (this…
Read MoreAccording to Sourcing Journal, Amazon just officially overtook Walmart as the most-shopped retailer for apparel. The findings are a reflection of shoppers, and not sales. This comes from a Coresight Research study that found that 54 percent of respondents bought clothing or shoes on Amazon in the past year, compared to 47 percent who purchased…
Read MorePants: We wear them to work, to the mall, to the bar and, of course, to our weekly Dolly Parton appreciation meetings. But there’s one place you likely don’t see pants: in the sky, on female flight attendants. That’s because the skirt has been the default uniform choice for flight attendants for, well, basically forever.…
Read MoreEsports is the latest craze to sweep the nation, and with that comes merchandise. Even Fanatics signed a deal to supply the apparel for the Overwatch esports league. But it looks like one esports apparel company missed the mark with its latest item. Over the weekend, Cranium Apparel unveiled its new esports dress for female…
Read MoreBack in December, we took extra pride in our Philadelphia roots, with Popeyes Louisiana Kitchen Inc. choosing our city’s international airport as the lone site for its Emotional Support Chicken food boxes distribution. While we can still feel special about that, it seems we have to bow to New Orleans, as the city blessed to…
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It’s an unlikely source of inspiration for promo, but “Dude, Where’s My Car?” did give us this weirdly applicable line from Ashton Kutcher: “Your best T-shirt should be like your bed—it just feels like home when you are in it.” That’s a pretty good tip for promotional T-shirt design, but we figured it’d be good to also ask some industry experts…
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If you watched former Trump lawyer and fixer Michael Cohen’s televised testimony last week, you probably weren’t thinking, “Boy, I can’t wait until there are some promotional products related to Cohen’s current stance on the president and his role in all of this.” If you did, we advise you to play the lottery as soon…
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Barefoot Swag Powered by Proforma is a three-person operation that’s topped $1 million in sales, almost entirely online. How has the small distributor found so much success competing with the big online mega-players? Owners Britni Levitt and Rhonda Reedy joined the show to share their story. Plus, customer reviews, work-life balance, women-owned businesses and legislating Pop Tarts…
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The Specialty Graphic Imaging Association (SGIA), Fairfax, Va., has recognized Beacon Promotions and other member companies for their safety efforts throughout 2018. Companies receiving the award completed a number of self-inspection and verification processes that helped improve safety conditions in their workplaces, including attending safety webinars, creating safety committees, conducting bi-monthly safety checks and more.…
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