According to Sourcing Journal, Amazon just officially overtook Walmart as the most-shopped retailer for apparel. The findings are a reflection of shoppers, and not sales. This comes from a Coresight Research study that found that 54 percent of respondents bought clothing or shoes on Amazon in the past year, compared to 47 percent who purchased…
Read MoreVirgin Atlantic Just Made a Major Change to its Flight Attendant Uniform Policy
Pants: We wear them to work, to the mall, to the bar and, of course, to our weekly Dolly Parton appreciation meetings. But there’s one place you likely don’t see pants: in the sky, on female flight attendants. That’s because the skirt has been the default uniform choice for flight attendants for, well, basically forever.…
Read MoreThis ‘Esports Dress’ for Female Gamers Did Not Go Over Well
Esports is the latest craze to sweep the nation, and with that comes merchandise. Even Fanatics signed a deal to supply the apparel for the Overwatch esports league. But it looks like one esports apparel company missed the mark with its latest item. Over the weekend, Cranium Apparel unveiled its new esports dress for female…
Read MorePopeyes’ Latest Promotional Packaging: Mardi Gras Bead Chicken Boxes
Back in December, we took extra pride in our Philadelphia roots, with Popeyes Louisiana Kitchen Inc. choosing our city’s international airport as the lone site for its Emotional Support Chicken food boxes distribution. While we can still feel special about that, it seems we have to bow to New Orleans, as the city blessed to…
Read MoreTees Made Easy: Two Suppliers and a Contract Decorator Talk Promotional T-shirts
It’s an unlikely source of inspiration for promo, but “Dude, Where’s My Car?” did give us this weirdly applicable line from Ashton Kutcher: “Your best T-shirt should be like your bed—it just feels like home when you are in it.” That’s a pretty good tip for promotional T-shirt design, but we figured it’d be good to also ask some industry experts…
Read MoreThere’s Michael Cohen #Resistance Merch Now, And We Shouldn’t Be Surprised
If you watched former Trump lawyer and fixer Michael Cohen’s televised testimony last week, you probably weren’t thinking, “Boy, I can’t wait until there are some promotional products related to Cohen’s current stance on the president and his role in all of this.” If you did, we advise you to play the lottery as soon…
Read MoreBarefoot Swag’s Britni Levitt and Rhonda Reedy Talk Taking On the Big Online Distributors, Delighting Customers and More
Barefoot Swag Powered by Proforma is a three-person operation that’s topped $1 million in sales, almost entirely online. How has the small distributor found so much success competing with the big online mega-players? Owners Britni Levitt and Rhonda Reedy joined the show to share their story. Plus, customer reviews, work-life balance, women-owned businesses and legislating Pop Tarts…
Read MoreBeacon Promotions Receives SGIA Safety Recognition Award
The Specialty Graphic Imaging Association (SGIA), Fairfax, Va., has recognized Beacon Promotions and other member companies for their safety efforts throughout 2018. Companies receiving the award completed a number of self-inspection and verification processes that helped improve safety conditions in their workplaces, including attending safety webinars, creating safety committees, conducting bi-monthly safety checks and more.…
Read MoreUnstoppable Merch Machine Gritty Shows Up on WrestleMania T-shirts
As the hunt for playoff spots in the NHL intensifies, we here at Promo Marketing are hoping that our Philadelphia Flyers qualify for the postseason—not only for more on-ice entertainment, but also for more chances to see Gritty in action. Yes, almost six months after his debut, we still find ourselves fascinated with the mascot,…
Read MoreU.S. Delays 25% Tariff Increase, Reportedly Nears Trade Deal With China
Citing positive talks with Chinese officials, President Donald Trump delayed the March 1 deadline to increase tariffs on Chinese imports last Sunday. According to the New York Times, Trump said that he and Chinese officials made compromises on issues that have plagued their ongoing discussions, such as China requiring U.S. companies hand over intellectual property…
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