When I started in this industry 20 years ago, I was simply known as “the T-shirt guy.” People on campus didn’t know my name, but they knew what I did. At the start, we weren’t even proofing artwork digitally. That concept is unfathomable today, but it’s just one area that shows how much things have changed. Now, it’s about more than just selling products…
Read MoreThe Magnet Group Promotes Two Employees
The Magnet Group, Washington, Mo., announced two additions to the company: Andre Harris as social media director and Kim Schroeder as art director. Harris has been an integral part of The Magnet Group design department for more than 15 years. His most recent position was art director of catalogs.…
Read MoreFanatics Owner Michael Rubin Says Printing Capabilities, Data Key to Success
Fanatics found itself ranked 25th on CNBC’s Disruptor 50 list, which isn’t incredibly surprising given that it’s become the premier licensed apparel company in the U.S. and beyond, thanks to partnerships with multiple sports leagues. Michael Rubin, CEO of Fanatics parent company Kynetic and co-owner of the Philadelphia 76ers, went on CNBC’s “Squawk Box” to…
Read MoreHershey’s Logo Gets an Emoji Makeover for Limited-Time Chocolate Bars
We already had a million reasons to be excited about summer, but after the recent news that Hershey’s will be making a limited-edition alteration to its famous chocolate bars, we can add another to the list. Modifying the goods for the first time in their 119-year history, the company will include 25 emojis on the milk-chocolate marvels, giving its renowned logo a semi-vacation for the sweltering season…
Read MoreGrossman Marketing Group Acquires Suncoast Print Solutions
Premier Marketing Group (PMG), a division of Somerville, Massachusetts-based Grossman Marketing Group, has acquired Suncoast Print Solutions, Sarasota, Fla., marking Grossman’s fifth acquisition in the past six years. PMG founder Mike Whitman said Suncoast Print Solutions, a full-service print and promotional products company with a national client base that includes the Baltimore Orioles and Hyatt…
Read MoreH&M and Netflix Combine for ‘Stranger Things’ Branded Apparel Collection (With Demogorgon All-Over Prints!)
Thankfully, we only have to wait until July 4 until season three of “Stranger Things” drops, and if it’s anything like the last two, we’ll probably binge the whole thing in less than 48 hours. But, to tide us over until the release, H&M and Netflix have collaborated on a summery, branded “Stranger Things” collection, releasing in stores and online on May 23. Yes, there are Demogorgon all-over prints…
Read MoreThe NFL’s Plan to Score 10,000 Super Bowl Volunteers: Branded Swag
After this year’s snooze-fest of a contest between the New England Patriots and Los Angeles Rams, millions of football fans across the country probably thought right away about how next season’s Super Bowl LIV could restore excitement to the Big Game. While the organizers cannot guarantee a riveting game, they can promise that their volunteer…
Read MoreRed Lobster Is Giving Out Insulated, Branded Fanny Packs for Fans to Fill With Cheddar Biscuits
Anyone who’s eaten at Red Lobster will likely tell you that the highlight of the meal is chowing down on those cheddar biscuits they give you as an appetizer. Those things can ruin even the most powerful appetite, man. Red Lobster seems to be acutely aware of this fact, because it celebrated National Biscuit Day,…
Read MoreFacilisgroup Adds Three Partners in Canada
Facilisgroup, St. Louis, announced it has expanded its presence in Canada, adding three more Canadian promotional product distributors as partners. All three new partners are located in Ontario—C.I. Promotions in Concord, Promotional Elements in Kitchener, and Promotional Source in Oakville. Facilis now includes 19 distributors in Canada and more than 120 in the U.S., making…
Read MoreNew Vans Harry Potter Collection Features Some Branding, Decoration Wizardry
We’re about to “Accio” these new shoes into our closets. For non-Potterheads, that means Vans’ new Harry Potter collection is the latest collaboration sneaker enthusiasts are clamoring to get their hands on. And we’re happy to report it’s got some great branding and decoration on display…
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