The 2019 Promo Apparel Style Guide

We asked the top promo apparel suppliers in just about every category—activewear, business attire, uniforms, socks, caps, everyday casual wear, etc.—for the big trends to look out for, decoration tips to consider, style predictions and so much more. Then, we put together all their answers in this handy promotional apparel roundup: the 2019 Style Guide…

Read More

New Round of $300B in China Tariffs Includes Just About Every Promotional Product Possible

Days after the U.S. raised existing tariffs on $200 billion in Chinese goods from 10 percent to 25 percent, President Trump announced that an additional $300 billion in imports from China would soon be subject to 25 percent tariffs. That $500 billion total would represent virtually all of the goods the U.S. imports from China, and includes just about every Chinese-made promotional product imaginable…

Read More

Geiger Announces Further European Acquisition

U.K. distributor GeigerBTC, a subsidiary of Geiger, announced it is acquiring York-based distributor Response Marketing as part of its continued expansion strategy to support clients in the U.K. and across Europe. Response Marketing has been in business since 1999 and has gained a reputation as one…

Read More

One Promo Supplier’s Product Partnerships Show Why It Pays to Give Back (and Why Corporate Social Responsibility Is Here to Stay)

On the first day of exhibits at PPAI Expo 2019, a crowd had gathered in front of the Compass Industries booth. The show floor had opened a few hours before, and the early rush had dispersed into a modest flow of traffic that would build slowly to peak capacity later in the day. Yet here was a throng of people gathered around a small tub full of water, elbowing their way in to get a look…

Read More

The Vernon Company Hosts Successful Annual Sales Meeting

The Vernon Company, Newton, Iowa, hosted its annual sales meeting April 15-17 at Paradise Point Resort in San Diego. The three-day event brought together nearly 100 Vernon account executives from coast to coast, as well as 70 supplier partners. “Vernon’s National Sales Meeting can be described using one word: fantastic!” said Dave Regan, vice president…

Read More

This Giant ‘Godzilla’ Promo Is Perfectly Over-the-Top

If you were in charge of marketing for the “Godzilla” film franchise, you would go big, right? We don’t mean going big as in getting a lot of products. No, sir. We mean “big” quite literally. Thankfully, whoever is running the promotional campaign for the upcoming flick “Godzilla: King of the Monsters” understands how this…

Read More

Storm Creek Expands Customer Experience Department

Storm Creek, Hastings, Minn., announced today it has expanded its customer service department, hiring three key positions to help achieve the company’s mission to provide over-the-top service for the industry. Noah Thompson serves as accountant specialist at Storm Creek, where he provides targeted customer experience support to territory account executives, interacts with customers to foster…

Read More

As 25% Tariffs Go Into Effect, China Threatens Retaliation

President Trump today followed through on his threat, issued earlier this week, that the U.S. would increase U.S. tariffs to 25 percent on $200 billion worth of Chinese imports. In response, China expressed its “deep regret over the development,” and threatened to retaliate. This type of back-and-forth has been the M.O. of the trade war.…

Read More