Andrew Yang Seeking a Marketing High Through Marijuana Merch Release

Having already secured the backing of one very influential person, namely, Promo Marketing mainstay Elon Musk, Democratic presidential candidate Andrew Yang is hoping to bolster his standing by reaching out to ganja lovers. On Saturday, the entrepreneur tweeted that his campaign is selling marijuana merch, with the goods building on the candidate’s advocacy for cannabis…

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alphabroder Re-Launches North End with Three New Features

alphabroder, Trevose, Pa., announced the relaunch of North end in both the U.S. and Canadian markets. The launch introduces three new technologies across 16 styles, enhancing the North End brand identity around a modern, technology-driven brand that’s rooted in fashion. The new technologies include UTK SubDown, a synthetic down-alternative insulation fiber as warm as down;…

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How One Promo Distributor Navigated Artwork Issues With a Supplier

It’s rare to have everything go according to plan. One mark of a professional is the ability to handle issues as they come and reach an end result as close to the original vision as possible. Here’s how Mike Button, senior account executive for Tricor Brand Communications, worked through some hiccups in the art process to achieve what he thought was a successful and long-lasting promotion…

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AIA Community Celebrates Growth at 2019 National Sales Meeting

More than 200 attendees, including AIA owners, suppliers and employees, headed to the mountains this month for AIA’s annual National Sales Meeting. Held in Park City, Utah, at the Grand Summit Hotel, the AIA community convened for four days of learning and networking focused on personal and professional growth. Owners participated in curated experiences and events,…

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