Like the Dodgers, the Yankees are more of a brand than a team these days. People wear Yankees gear to show local pride as much…
Read MoreThis Contest Will Reward One Lucky Fan With Tons of Hallmark Channel Merch (If They Watch 24 Christmas Movies in 12 Days)
Eighteen years into its existence, the Hallmark Channel has pretty much nailed the market for sappy programming, with the Christmas season presenting its biggest chance to turn up the schmaltz factor. Such sentimentalism is registering with the folks at CenturyLink, as the telecom provider is giving away a prize package that includes branded Hallmark goods…
Read MoreExecutive Packaging: Redefining What’s Possible in Corporate Gifting
When working with puzzles, it’s always best to go piece by piece. In this case—box, lid and foam. How do we make packaging the focal point of a corporate gift? We give it some depth. Working with such a basic object was challenging, and yet quite exciting when the possibilities started presenting themselves. What if…
Read MoreDunkin’ Launched a Holiday Online Pop-Up Store (and Nearly Half the Merch Is Already Sold Out)
There aren’t many sleigh bells ringing, and not that much snow glistening in the Northeast, but Dunkin’ is seeing beautiful sights and will definitely be happy tonight thanks to its new pop-up store. Barely a day into its existence, many of the items have sold out. Dunkin’ has a solid history of helping the promotional products industry…
Read MoreFashion Editors Pen Open Letter to Brands Calling for Reduced Waste in Holiday Promotional Gifts
Editors from various fashion publications are telling PR folks, “Thanks, but no thanks” this holiday season. It’s not that they don’t want gifts. Everyone loves free stuff. But it’s that when companies send things like samples, gifts and promotional products to these publications, it usually comes with a lot of waste, especially attention-grabbing packaging for…
Read MoreGrossman Marketing Group Acquires Advantages In Marketing
Grossman Marketing Group announced yesterday that it has acquired Advantages in Marketing (AIM), West Springfield, Mass. GMG co-president Ben Grossman said in a press release that the acquisition will increase Grossman’s marketing operations and boost its client base, namely in AIM’s Northeast location. “AIM gives us greater geographical reach and adds to our significant product…
Read MoreMidnite Snax Enters Partnership With Dylan’s Candy Bar
Midnite Snax, Bethpage, N.Y., announced that it has entered into a partnership agreement with Dylan’s Candy Bar (DCB) to exclusively promote and sell DCB-branded corporate gifts. As a globally recognized brand, Dylan’s Candy Bar is the launching pad for new candy innovations and one-of-a-kind, high-end treats. “We couldn’t be more excited,” said David Katz, partner…
Read MoreProforma Introduces ProGlobal Network to Facilitate International Business
Proforma, Cleveland, announced the launch of its new ProGlobal Network, which it says will be used to match Proforma owners with supplier partners outside the U.S. that have qualified to “facilitate global account opportunities and international company store programs.” Proforma said in a press release that the program, which works to create a global fulfillment…
Read MoreSix Things Breweries Look for in Promotional Products
The beer business is one of the most noticeably growing industries in the U.S. right now. Just about every town has or is getting at least one micro-brewery, and some restaurants are even rebranding themselves as restaurants/breweries. Maybe it has something to do with the fact that younger buyers like spending their money on smaller…
Read MoreThis Promotional Holiday Sweater From PETA Is Absolutely Insane
Never one to shy away from employing “controversial tactics,” animal rights organization PETA is using the holiday season to rally for the welfare of sheep, with a “Wool Hurts” holiday sweater that includes a bloodied plush sheep as an eye-catching addition…
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