You don’t have to be a guru or a numbers person to capture and digest the data that will help focus your promo business efforts. Depending on the size of your company and the type of insights you want to acquire, there are a variety of options. Here are some questions data can help you answer and metrics to focus on…
Read MoreNine days from now, audiences bent on never letting go of their affinity for Elsa, Anna, Kristoff and Olaf will begin to make “Frozen 2” a megahit for Walt Disney Animation Studios. While the merchandise surrounding the sequel to the $1.2-billion-grossing movie will be plentiful, including Happy Meal toys, not everyone will have to part…
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We’ve been harping on the fact that e-sports are becoming more and more legitimate all over the world, and therefore more and more worthy of your attention as a promotional products distributor. A good indicator of that legitimacy is the presence of brands with strong reputations. In that regard, there aren’t many bigger than Louis…
Read MoreWere you planning on a history lesson today? Doesn’t matter. You’re getting one. It’s time for another iteration of our irregular Promo History Lesson series! We’re piggybacking off some stellar work that High Snobiety did by laying out an exhaustive timeline of important music merchandise over the years. The whole thing is a great read,…
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Oh, hello! Welcome to another edition of the Fave Five, where the Promo Marketing staff talks up promotional products we’ve seen online or out in the world. This week we have T-shirts celebrating cats invading football fields, Taylor Swift’s usual merchandise prowess and more…
Read MoreIf vegan or animal-friendly folks want a less permanent and in-your-face method of showing their love for our furry friends than Moby’s giant new two-arm “Animal Rights” tattoo, you could check out the former electronic music star’s Little Pine line of apparel. It’s designed to fund animal rights organizations and Moby’s restaurant…
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“Sesame Street” is such an American institution at this point that just about every generation has some sort of connection to its characters. Because of that, anything related to the Street has a large base of potential customers. So, design startup Spooler’s new line of “Sesame Street” athleticwear perfectly pinpoints a convergence of nostalgia branding…
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Some projections show the promo industry’s recent and unprecedented sales growth slowing in the coming years. But 2018 was not that year. Our 2019 Top 50 Suppliers totaled more than $6.5 billion in 2018 sales, with 44 of the top 50 increasing year-over-year sales and 18 posting double-digit percentage growth…
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Geiger, Lewiston, Maine, will celebrate GivingTuesday by donating unused socks and underwear to local nonprofits on Dec. 3. GivingTuesday, celebrated on the Tuesday after Thanksgiving in the U.S., is a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage giving and to celebrate generosity. The goal is to…
Read MoreOne of the highlights of summer came when we covered the bobbleheads that alligator Chance the Snapper and rescuer Frank Robb received for their unlikely convergence in Chicago. Fast-forward almost four months, and the duo is reuniting thanks to a coloring book (with an assist from a Chicago T-shirt company)…
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