AIA Corporation, Appleton, Wis., recently welcomed four distributors—SparkWood Marketing & Events Inc., OLJ Marketing Solutions LLC, Caldwell Marketing Group and Estate Love Franchising LLC. “We are excited to welcome these distributors to our growing community of nearly 300 independent owners and more than 3,000 supplier partners,” said Joél Bastien, senior vice president of owner experience…
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Pantone has announced the 2021 Color of the Year—or should we say, colors, plural. As it did in 2016, Pantone actually chose two shades to accurately capture the spirit of the upcoming year: Ultimate Gray and Illuminating…
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Fanatics has acquired hard goods manufacturer WinCraft, creating a new opportunity for the sportswear and fan apparel company to expand its product offering. WinCraft does business as LarLu in the promotional products industry, selling via the traditional supplier-distributor model…
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Next Level Apparel, Los Angeles, announced that Randall Hales has joined the company as co-CEO along with Joe Simsolo. Simsolo will be transitioning out of the day-to-day management of the company during 2021, but will continue to stay connected to Next Level as an advisor, board member and shareholder.…
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We saw some pretty interesting promotional products campaigns this week, most notably the Pepsi spa kit. Pepsi aside, we have five more promo products that are worthy of praise, like a skateboard/boombox, well-timed onesies and more…
Read MoreWhen I think of promotional products distributors, many of them are trying to convince their audience they are creative by telling them that they are. For example, if you have a “creative” idea to use a specific phone charger for Prospect X’s internal sales contest, how creative are you when your competition showed them the same product last week?…
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alphabroder/Prime Line, Trevose, Pa., announced today that hardgoods president Jeff Lederer will be leaving the company after 27 years. “It has been my honor to work alongside so many incredibly talented, dedicated, hard-working team members and customers,” Lederer said. “By building on a legacy started by my father, Prime grew to become one of the industry’s…
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Pepsi launched a sweepstakes last week where customers can tweet the #PepsiSpa hashtag and tag a friend. If selected, they’ll receive a Pepsi-branded spa kit that includes a Pepsi-scented sugar scrub, a Pepsi Blue face mask and a Pepsi-scented bath bomb. The bath bomb has a pretty ingenious design…
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Vault Promotions, Nashville, today announced the acquisition of the assets of Gateway Marketing Concepts, also known in the promotional products industry as GMCline. Judy Eppel, the former owner of Gateway Marketing Concepts, will remain part of the combined organization to ensure continuity of service. “When Judy and I began discussing the possibility of Vault acquiring…
Read MoreIf you weren’t already on team Cash App, the money-sending app is trying its best to recruit new users the way just about every other brand has this year: a robust offering of apparel stylized as streetwear. But there’s a pretty ingenious promotional twist here, too…
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