This year, the still-raging pandemic has reshaped every aspect of our personal and professional lives, changing the world on a fundamental level and dominating the social and political landscape. So, in many ways, every story from March onward—even the most mundane—has been about the pandemic. Here are some of the best stories we wrote…
Read MoreJust a day after announcing their decision to rebrand, the Cleveland Indians said they will still sell Chief Wahoo merchandise into the future, with a caveat: The team will donate proceeds from sales of the merchandise to Native American groups. That’s a puzzling move given the team’s public statements and previous actions regarding the mascot…
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iPROMOTEu, Wayland, Mass., announced that Dave Kneram has joined as its new vice president of information technology. Kneram has had a lengthy and successful career as an IT professional, and for the past 10 years has worked at Vistaprint and its parent company Cimpress…
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Koozie Group (previously BIC Graphic North America) has announced the implementation of a “KG Factor” (Keep It. Give It.) designation identifying 510 products whose designs lessen environmental impact through longevity. The supplier conducted an impartial end-user survey to identify KG Factor items as part of Koozie Group’s larger social impact and sustainability commitment…
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Looking back at what we’ve covered over the year is always an interesting trip down memory lane. This year, when things moved so fast, we’ve forgotten about plenty of headlines and stories. So please enjoy this little refresher along with us as we look back on our most-read stories of 2020…
Read MoreIt took years of action for the Cleveland Indians to finally get rid of the Chief Wahoo logo. But in one decisive action, the team announced that it would change its identity all together, abandoning the name it’s used since 1915. On a societal level, this has enormous implications. But it’s also a big deal in the merchandise space…
Read MorePeople are still bingeing their way through “Friends” for the first time or the hundredth time, so all of the jokes are still fresh in their minds. Matthew Perry, famous for playing Chandler Bing on the show, knows that. And he’s proving it by releasing a line of Chandler-themed merchandise in the aptly named “Could this BE any more of a merchandise store?”…
Read MoreAlthough a brand awareness assessment may not always be at the top of the priority list, when done right, it can provide critical insight that can drive revenue growth and cost savings, provide a competitive advantage, reduce inefficiencies and uncover problems in their infancy before they grow into significant issues…
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Right now, your clients are undergoing major changes that are affecting their needs for promotional products. With events out of the equation, employees working from home and staff reductions, companies are using promotional products very differently. Understanding these changes will help you provide the right solutions for your clients…
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Four Seasons Total Landscaping has sold more than $1 million in branded merchandise since the infamous Rudy Giuliani press conference in its parking lot. We were happy to learn that its neighbor, Fantasy Island Adult Bookstore, launched its own line of branded merchandise. And it might even be more impressive than Four Seasons’…
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