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  • April 26, 2024 Staff Writer
    Pop! Promos Brings Home Three Awards In Recognition of its Growth and Creativity from Premier Group, Boundless, and Peernet
    Pop! Promos, Philadelphia, Pennsylvania, has added three new awards from Premier Group,...
    Awards & Gifts Promo Products Supplier News 
  • April 17, 2024 Staff Writer
    Crystal D Account Manager Receives UMAPP’s 2024 Super Star Award
    Crystal D, St. Paul, Minnesota, announced that account manager Tawauna Garner has...
    Awards & Gifts 
  • March 7, 2024 Brendan Menapace
    Pretzels, Rubik’s Cubes, and Trips to Switzerland: Inside the Oscars Gift Bag
    The Academy Awards are airing this Sunday, March 10. And, like previous...
    Awards & Gifts 
  • February 9, 2024 Staff Writer
    CleggPROMO Unveils CleggAWARDS, a New Line of Acrylic, Video-Enhanced Awards
    CleggPROMO announced the launch of its new line of CleggAWARDS, a groundbreaking...
    Awards & Gifts Promo Products Supplier News 
  • February 9, 2024 Brendan Menapace
    Paris Olympic Medals Include Real Iron from the Eiffel Tower
    The gold, silver, and bronze medals given out at the 2024 Summer...
    Awards & Gifts 
End-Buyer Research: Midwest

End-Buyer Research: Midwest

June 21, 2024
End-Buyer Research: Females

End-Buyer Research: Females

June 18, 2024
All Together Now: Understanding and Navigating the Mergers and Acquisitions Side of Print and Promo

All Together Now: Understanding and Navigating...

June 14, 2024
The Case for Rolling Back Postage Prices for Catalogs and Direct Mail

The Case for Rolling Back Postage...

June 10, 2024

Promo Company Reaches Six-Figure Settlement With FTC Over False ‘Made in USA’ Claims

Akin Kurji, owner and president of Gennex Media, dba Brandnex, reached a $146,249.24 settlement with the FTC after he and his company falsely claimed online that their products were made in the U.S. If the names sound familiar, it’s because Kurji and his company were also involved in a price fixing case that started in 2017…

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iPROMOTEu Annonces Affiliate Award Winners During Virtual Conference

iPROMOTEu, Wayland, Mass., announced its annual affiliate award winners during REViVE 2021, the company’s virtual affiliate conference. The distributor organization hosted its annual awards gala to recognize and honor affiliates for their accomplishments in 2021…

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AIA’s Joél Bastien on Subject Matter Experts, Ideas Direct From End-Buyers, Surprising Referrals Advice

Joél Bastien shared ideas from AIA’s new “Ask the Experts” series featuring actionable PPE sales advice, emerging trends and direct feedback from end-buyers in thriving markets (including a surprising revelation about asking for referrals). She also explained how any distributor can use subject matter experts to help their own businesses…

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Guinness and Carhartt Want You to #MakeYourOwnParade With Branded Apparel for At-Home St. Patrick’s Day Celebrations

This St. Patrick’s Day, people are staying away from crowded bars and downtown parades in favor of social distancing. It’s a tough reality for a holiday built around such a party atmosphere, but it doesn’t have to be a total bummer. Guinness and Carhartt want to bring that St. Paddy’s fun straight to people’s homes…

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The Search for Softer T-shirts: Researchers Use 3-D Imaging to Measure Garment Friction

Have you ever bought a shirt online, thinking everything would be perfect once it arrives, only to find that it’s itchier than you had hoped? Researchers at NC State University have developed a way to analyze and quantify a garment’s friction using 3-D imaging in an attempt to scientifically identify fabric softness…

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Our 5 Favorite Promotional Products of the Week: Canceled Tour Tees, Turntables and More

St. Patrick’s Day is a week away, which means you still have seven days to find a green T-shirt or maybe a fun pint glass. While we wait patiently for the Most Irish Time of Year, let’s check out a batch of promotional products from this past week, including a cool gift set, to-go margarita labels and more…

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Decoration Diaries: How One Distributor Set Up a Nonprofit Customer for Branded Apparel Success

Bret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization’s second-largest revenue stream…

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Don’t Fall Into the Hard Seltzer Trap: How Chasing Trends Can Hurt Your Business

March 10, 2021May 8, 2024 Bill Petrie

Reliance on a trend may yield some results in the short term, but the long-term damage of blending in with the crowd will be difficult to repair. In any creative industry, when organizations rapidly move in the same direction as their competition, it tells me that a new approach is a far better, perhaps only, approach…

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Marketing and Sales

PRO Act, Bill That Threatens Independent Contractor Status, Passes House

The PRO Act (H.R. 842), passed in the House with a 225-206 vote on Tuesday. The bill, intended to support workers in the gig economy by making it easier for them to unionize, would effectively eliminate independent contractor status on a nationwide level. The bill now heads to the Senate, though it is unlikely to…

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How Brands Used Merch to Celebrate and Give Back on International Women’s Day

Yesterday was International Women’s Day, and brands seized the opportunity to celebrate inspirational women and draw attention to important issues or causes. Some of them even did it through merchandise, with clever twists on their branding or items designed to give back. Here are a few of our favorite examples…

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