For a mortgage company client’s fall line in its online store, the American Solutions for Business team created a hoodie decorated with a unique laser applique process. Here’s how that led to a best-selling piece of branded apparel for the customer and $11,000 in sales for ASB…
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The new alphabroder.com delivers a superior customer experience with redesigned home page navigation, quicker access to account information, enhanced product pages, an upgraded shopping cart and a more intuitive checkout. The redesigned website is now available to all customers. The new alphabroder.com is now live, with redesigned pages, giving users timely…
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Goldstar’s Kenny Ved is a longtime advocate of cooperative diversity growth in our industry. His unique perspective as an Asian-Indian person and his leadership position at Goldstar have given him the great responsibility of thoughtfully approaching diversity to educate, inform and grow the market’s success…
Read MoreOffice Depot parent company ODP Corp. rejected Staples’ latest acquisition offer yesterday, claiming that the offer “lacked basic deal terms including a purchase price.” Staples has been trying to purchase assets of Office Depot since 2015, when it was thwarted by the FTC…
Read MoreThis year’s NCAA Tournament is taking place in one city—Indianapolis. And, to help student-athletes adapt to life inside the bubble, the tournament is giving out a pretty impressive branded gift set, including toiletries, bedding, games and more…
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The key to success in sales is these simple three steps: Ask great questions Find a problem or problems Propose solutions Think about it. When someone in sales is calling on you, do you want them to lead with telling you all about how great their company is? Or were you interested in talking with…
Read MoreGreen is the answer, and it’s helping companies not only ecologically, but also economically. We have worked and fought hard to implement green initiatives. Small considerations such as these are incredibly impactful, especially when they touch people outside of the workplace, allowing them to spread it to others…
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Marty Lott, founder of SanMar, shares his famous yellow T-shirt story and explains to host Greg Muzzillo that what was a complete disaster quickly turned into recognizing two foundational principles that are key to driving success. Tune in to Million Dollar Monday, a new video and podcast series for people with big dreams…
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Amazon is making another push into the branded merchandise world by launching a built-in e-commerce platform on Amazon Music featuring exclusive products from big-name acts like Lady Gaga and Billie Eilish. What’s really interesting is if and how the move integrates the company’s Merch by Amazon capabilities…
Read MoreIt’s Music’s Biggest Night! Well, Sunday is. That’s right, the 2021 Grammy Awards are happening, and while the event is going the mostly-virtual route of other award shows, there will still be the famous gift bags for nominees—with a few notable twists…
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