Incorporating data from NAPCO Research, insight from government affairs analysts and reporting from our editors, the 2021 State of the Industry report is a comprehensive look at the challenges of the past year and the opportunities available to industry businesses as the year progresses. The report features four subsections and five Q&As with industry experts…
Read MorePopSockets Introduces Plant-Based PopGrip, Special Line to Benefit AAPI Youth
The PopGrip Plant, made from 35% plant-based materials, including corn starch, canola oil and castor beans, is set to hit the retail market in September of this year, according to Mariah Wakeling, vice president and creative director for iClick. Wakeling added that iClick will bring the PopGrip Plant to the promotional products industry in January 2022…
Read MoreStorm Duds Raingear Hires Multi-Line Rep Beata Miller
Storm Duds Raingear, Attleboro, Mass., announced the addition of multi-line representative Beata Miller of Jules Scheck Associates. Miller will represent Storm Duds Raingear and share the territory with Michael Bender to expand the company’s services to its growing partner distributors. Miller joins Storm Duds Raingear with more than a…
Read More2021 State of the Industry Report
The economic, legislative and market factors shaping print and promo a year into the pandemic
Read MoreIn-Person Events Are Back. Is Your Brand Ready?
Brighter days lie just ahead, as in-person trade shows slowly return, sports teams welcome fans back to the stands and more summer events are announced each day. Optimism fills the air with events coming back in 2021, and you need to be ready to represent your brand. SnugZ USA is here to help with everything…
Read MoreRapper Machine Gun Kelly’s New Merch Comes With a Screen Printing Kit So Fans Can Decorate It Themselves
Rapper Machine Gun Kelly ventured into the punk rock world with his latest album, “Ticket to My Downfall.” While some people questioned his punk credibility, he’s at least giving fans an opportunity to get DIY with his merchandise by selling a pair of pants that come with an at-home screen printing kit…
Read MoreAmerican Made for 75 Years: How Bandanna Promotions by Caro-Line Became the Nation’s Only Operation With Four Imprint Methods
In 1946, Malcolm P. “Mack” Niven founded Greenville, South Carolina-based Carolina Manufacturing—home to the Hav-A-Hank handkerchief. It has since become the leading bandanna manufacturer in the U.S. Its American roots have remained strong 75 years after its launch, as it continues to sell its bandanna lines, such as Hav-A-Hank, in retail outlets; and its logo-friendly…
Read MoreBe the Hammer With OfficeMax Co-Founder Michael Feuer
Michael Feuer started OfficeMax with one store and a personal investment of $20,000, and grew the business into a $5 billion company with nearly 1,000 stores. Feuer shares with host Greg Muzzillo the steps he took to ensure that his business would be successful…
Read MorePatagonia Will No Longer Add Corporate/Brand Logos to Its Apparel: ‘Perfectly Good Gear Ends Up Forgotten’
Patagonia announced that it is “transitioning away” from adding corporate logos to its products. The company has long been a popular choice for high-end corporate apparel. The famous mountain logo is synonymous with a certain level of quality and brand-name recognition. But it’s also been one of the most discerning brands when it comes to partnerships.…
Read MoreWhy Is Internet Marketing Important for Distributors?
In the promotional products business in particular, the online component of marketing is hugely important for growing your client base and sales. There are three reasons why internet marketing is critical to the success of your promo business. Let’s look at those reasons and how you can use them to your advantage…
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