As we say often around here, a good strategy for standing out in a heavily commoditized market is providing value beyond price. One way to do that? Exceptional creativity that elevates an otherwise basic product to build a real connection between customers and their target audiences. Here’s how one top distributor is doing that…
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Big news in the commemorative coin world: Switzerland just created the world’s smallest coin. Measuring 2.96 mm (0.1”) in diameter and featuring Swiss citizen Albert Einstein’s famous tongue-out pose, the quarter-franc is so tiny that some of its features can’t be seen with the naked eye. Through some packaging genius, Swissmint fixed that issue, though.…
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In the midst of a global pandemic, one thing remains constant: Otter Products, Fort Collins, Colo., will close its doors in all global locations for a day of volunteering—safely in-person and virtually. In partnership with the OtterCares Foundation, closed2open pauses all Otter Products operations around the world for one day to allow employees to make…
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Bella+Canvas announced today that former alphabroder CEO Norm Hullinger will join the company as chief operating officer. Alphabroder announced shortly after the news broke that current president Dan Pantano will be promoted to the role of CEO, effective immediately…
Read MoreThe first “Pokemon Snap” video game came out in 1999 for Nintendo 64. When the long-awaited follow-up comes out on April 30, “New Pokemon Snap” players in Japan will be able to actually print their in-game photos onto stickers or full-sized photo prints by visiting kiosks in Lawson convenience stores…
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Consider this small window of opportunity—now—the biggest moment of your future. The Financial Times called it a “once-in-a-century” boom. Nobel-winning economist Paul Krugman calls this imminent moment coming out of COVID a big bounce followed by a long boom. Many are predicting a second roaring twenties. But it won’t boom for all. Why?…
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Last year, the NFL sent each first-round draft prospect a full set of 32 New Era caps so they could keep tradition alive from home. This year, players will be back at the event in person, but there will still be a new look when it comes to the hats. For the first time, the hats will be trucker style, with a fitted mesh back…
Read MoreTo commemorate the release of Lil Nas X’s “Montero” single, the art and design collective MSCHF released a Satanic-themed Nike sneaker. The problem was that Nike actually had nothing to do with it, and sued MSCHF for giving off the impression that it was a collaborative effort…
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SanMar Corporation, Issaquah, Wash., announced that it has been selected as a 2021 U.S. Best-Managed Company. Sponsored by Deloitte Private and The Wall Street Journal, the program recognizes outstanding U.S. private companies and the achievements of their management teams. The 2021 designees are U.S. private companies that have demonstrated excellence in strategic planning and execution;…
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This week, our five favorite promotional products include co-branded Tito’s Vodka golf shirts from Bill Murray’s golf apparel company, very specific Mountain Dew cans and more. It should be enough to hold us over while we work on our new self-care goals…
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