Logomark, Tustin, Calif., has added a new leadership role, naming Michael Bistocchi as chief revenue officer. Bistocchi will be responsible for driving all revenue-generating activities with a focus on growth through broadening Logomark’s customer base, solidifying distributor partnerships, and aligning sales and marketing strategies…
Read MoreThe Oscars were last night, and the gift bags were back for nominees who attended in person. For nominees who chose to celebrate from home, Chanel took a temporary break from its usual pre-show party, instead sending “formally dressed couriers” to hand-deliver a box with “ingredients to toast fashion and film”…
Read MoreMajor brands have been scaling back their logo designs to simplified, flatter styles that evoke the past and look good on mobile devices. The desire might have been mobile-first, but these minimalist designs create new opportunities for creativity on physical promotional products, too…
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Jim Hummer founded two health care companies and invested in over 30 cutting-edge ventures, creating over $4 billion in shareholder value. Hummer discusses with host Greg Muzzillo the lessons he learned from opportunities and failures during his career, including when he sold his company, Whole Health Management, to pharmacy store giant Walgreens…
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It’s about that time that college students are lining up summer internships. Finance kids will work at banks. The journalism kids will work for a news organization. The partiers will travel the country with a branded Natural Light lemonade shack to promote the beverage brand’s Naturdays drink while making a pretty respectable sum of money…
Read MoreFeaturing Gritty with a band aid on his arm and the message “I took my shot,” these instantly became the must-have sticker for everyone with a vaccine appointment in Philly. Workers at the clinic were also rocking “I took my shot” T-shirts that matched the stickers, and Gritty wore a face shield with a custom Gritty pattern on it…
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Koozie Group (previously BIC Graphic), Clearwater, Fla., has affirmed its commitment to social responsibility and compliance with the promotion of Sandeep Jain to the role of vice president of vendor relations, sourcing and compliance. Jain has been in the promotional products industry for more than three years as a…
Read MoreWeezer wants to clean your floor. Well, actually, the band wants to let a Roomba clean your floor. To be even more specific, they want a branded Roomba that looks like a Weezer CD to clean your floor. That way, you have even more time to listen to the band’s new music. Introducing: the Wroomba (the W is silent)…
Read MoreDo you specialize in a particular market? This is one question I always ask distributors at educational presentations as well as one-to-one consultations. Nine out of 10 times, the answer is no. Most feel it’s best to serve as many industries as possible and not limit themselves. Is that the right approach?…
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HPG Brands announced additional industry-exclusive partnerships from the company’s new Batch & Bodega Fresh line. Through Batch & Bodega, distributors now have access to fresh food, shipped directly to customers at one-piece minimums with customized gift messages. New partners include Coolhaus…
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