VF Corporation, parent company of brands like Jansport, Eastpak, North Face, Vans, Supreme and more, announced that it plans to sell the occupational and workwear segment of its business as it transitions to focus on retail. Those brands include Red Kap, VF Solutions, Bulwark, Workrite, Walls, Terra, Kodiak, Work Authority and Horace Small…
Read MoreAldi Spoofs Big-Name Brands With Branded Apparel Capsule, Ends Up Doing It Better
The drop has everything of a modern sportswear/luxury apparel brand: hoodies, socks, boxers, T-shirts. All using the Aldi color scheme but without heavy-handed logo placement. Sure, the ads are spoofing big-name sports brands, but at the end of the day this is just really good merchandise design…
Read MoreOur 5 Favorite Promotional Products of the Week: Punching Bags, Hall of Fame Jerseys and More
We have a great idea: promotional pizza. No, not the pizza box. The pizza itself has a logo on it. Maybe it’s burned into the cheese or something? Maybe you can spell it out in toppings? We’re still workshopping it. While you chew it over (heh), take a look at five other great promotional products that already exist…
Read More‘Golfleisure,’ Sun Protection and More: What to Know If You’re Selling Golf Apparel in 2021
In January, CNN reported that the number of rounds of golf played in the U.S. declined by 42.2% during the initial coronavirus lockdowns, but rebounded to finish 2020 up 6.2% year over year. So, yeah: Golf had a pretty big year—and another could be in store. Here’s what to know if you’re selling golf apparel…
Read MoreThe Savvy Gift Giver’s Katie Taylor on Importance of Discussing Diversity and Speaking Beyond Soundbites
The Savvy Gift Giver’s Katie Taylor is one of the most articulate advocates for diversity and inclusion in the promo industry. She has established a successful and diverse company on the platform of an inclusive partnership with her staff and clients. Katie approaches the challenge of creating industry diversity with great enthusiasm and…
Read MoreYou Shouldn’t Laminate Your Vaccine Card (and That Means New Opportunities for Promo Sales)
The vaccination card is now an iconic little piece of paper. Thanks to widespread vaccine availability and the now-popular “Vaccine Selfie,” you don’t need to read a single word on the card to know what it is. The vaccine card is obviously worth more than the paper it’s printed on, and because of that, people…
Read MorePPAI Interim President Bob McLean Opens Premier Group Network Annual Business Meeting
The Premier Group Network board of directors has announced Bob McLean, interim president of PPAI, as the guest speaker for the organization’s annual business meeting taking place today, Tuesday, April 27. McLean will welcome Premier Group members and share a brief state of the industry report…
Read MoreHirsch Gift Announces New Southeast Region Multi-Line Reps
Hirsch Gift, Houston, announced new multi-line representative and territories. Flanagan & Associates will represent the supplier in the Southeast region of the U.S. and Puerto Rico. Tom Flanagan, based in Florida, will cover Florida…
Read More2021 State of the Industry Report: What’s Next for Promotional Products, the Future of PPE and More
As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Jo-an Lantz, president and CEO of Geiger, Lewiston, Maine. Find out what she had to say about the current state of promotional products, the long-term prospects for PPE and more…
Read MoreLinkedIn Tips for Promo Pros: Generating Leads, Building Relationships and More
There’s plenty to know about LinkedIn, including how to best utilize it to connect with new customers. Here, we’ll look at different approaches for using LinkedIn and learn from three promo distributor experts how to get the most out of your business efforts on the platform—whether you’re a new user or a pro…
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