Since selling has shifted to digital-first and digital (mostly) interaction, we need to not make the mistake with our marketing by relegating it to lead-gen only or reduce it to branding, image and identity. Marketing is the key driver of new business and existing client sales. Here are two shifts we should make in our marketing to grow sales…
Read MoreThe MTV Video Music Awards (VMAs) are one of the bigger award ceremonies for the music industry. So, you’d guess that the attendees, presenters and nominees would receive a pretty solid gift set, right? You’d be correct. And this set, unlike some we’ve seen for other award shows, seems like it contains items recipients will actually use…
Read MoreCar buyers have been frustrated by production delays, and Ford is trying to keep them satisfied by offering vouchers that they can redeem for branded merchandise, free maintenance and other perks. Ford sent letters to dealers announcing “Bronco Satisfaction Funds” that would allot $1,000 to spend on customers…
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Koozie Group, Clearwater, Fla., announced last week a new exclusive supplier partnership in the U.S. and Canada with SCX Design. Founded in 2017, SCX Design is a young French company that specializes in the design and creation of innovative products as a medium of communication…
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“Don’t be afraid to take risks. Be innovative and differentiate yourself,” says John Sheppard, former executive leader of Coca-Cola’s international divisions. Sheppard discusses his experience working with both private and public companies and offers advice about effective communication, building confidence and knowing when you need to adjust your leadership style…
Read MoreLast year, during the height of the pandemic, did you notice your neighborhood got a little, well, furrier? With the work from home revolution in full swing, people started thinking, “Hey, you know, now might be a good time to get a dog.” With all that newfound free time to take them for walks and…
Read MorePeloton has been experimenting with branded apparel for the last few years, starting with capsule drops and then a co-branded merchandise partnership with Adidas. But after selling a reported 600,000 units of branded apparel in a single quarter, the company is now going all in with a private label apparel line…
Read MoreThe NFL season starts tonight, and the league is giving passionate fans what they have been asking for year after year: exclusive Ed Sheeran NFL merchandise! In all seriousness, we can see why the NFL is getting so thoroughly roasted online. This seems like a major case of not knowing your audience…
Read MoreGetting people to your distributor website is a challenge in and of itself. Getting them to take action and convert to a prospect is a whole other story. But there are ways to increase the number of enquiries coming from your website from the traffic you are currently getting…
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Pacific Emblem put its 9/11 20th anniversary police and fire patches into production, making them available online for those who want to collect a piece of history and help raise money for charities. They can be purchased by individuals and departments…
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