HALO, Sterling, Ill., announced the acquisition of New York City-based distributor Captiv8 Promotions. “[Captiv8 president] Larry Shapiro has built an impressive business by focusing on creative product design and exceptional service to a list of blue-chip clients,” said HALO CEO Marc Simon. “The Captiv8 team’s core competencies align perfectly with the growing suite of client-centric…
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Associated Premium Corporation, Cincinnati, announced the launch of its new corporate brand identity, redesigned logo and updated website. Now known by the initials APC, these changes come at a time when the company is celebrating 40 years in business by evolving its service offerings and expanding its reach…
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While there are plenty of high-tech solutions for temperature-regulating apparel, sometimes the natural way can be just as effective. The apparel brand Buttercloth went the plant-based route with its Icy Cotton collection featuring shirts made with 29% mint fibers (along with cotton and spandex) that cool the wearer…
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After yesterday’s story about Forward Madison FC’s QR code jerseys, we’ve been thinking a lot about sports jerseys. This week, our fave five roundup includes a new promo product from Uni Watch (the internet’s preeminent sports jersey website), some very punk rock blankets and more…
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Fluid Branding wants to plant one million trees. The distributor recently launched its “A Tree With Every Order” program, an initiative that reimagines the way promo businesses can work toward a more sustainable and socially responsible industry. Fluid’s Miles Lovegrove and Kyle Scott joined the show to tell us how it works, why it matters and why it’s smart business…
Read MoreWe say we love watching sports, but do we? For those X amount of minutes and hours, we’re pacing, stress eating and chewing our nails. A few cold beers might help calm the nerves, but if that’s not your thing, Coors Light still wants to help sports fans relax during this NFL season with a weighted hoodie for game day…
Read MoreAn internet company created a branded website for a promotion called “Where has your pen been?” A local bank wanted to increase awareness of its low mortgage rates through a direct mailing. An insurance company was planning its annual sales meeting and needed a save-the-date item. Here’s how all three used the Javalina Pen…
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“What’s more punk than the public library?” That’s the question supporters of the D.C. Public Library System’s Mt. Pleasant branch printed on T-shirts earlier this year. They hoped to sell 50. A few months later, they’ve sold 7,000, raising over $100,000 for the library. Here’s how…
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USL soccer team Forward Madison FC is known for creative promotions and over-the-top jersey designs. After a tough year without fans, the team added a way for fans to connect all over the world through a specially designed jersey that lets fans buy beers for one another via QR code…
Read MoreApple has been holding an employee fitness challenge for seven years now. Each year, employees are encouraged to “close their rings,” based on the Apple Watch fitness interface. This year’s prize reflects that goal with the understated design and branding that Apple is known for…
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