Geiger has promoted Geiger UK managing director Vicky Kinasz to its executive team and Elizabeth Fagan to vice president of Crestline. Kinasz will work on strategic planning, policy, and overall future business growth and direction for Geiger. Fagan will oversee all aspects of the Crestline business unit…
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For decades, Topps owned the baseball card market. The company had an exclusive contract with Major League Baseball and the MLB Players Association. A few weeks ago, Topps was blindsided when MLB and MLBPA announced a new exclusive contract with the online sports merchandise retailer Fanatics Inc. There are two big lessons here…
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Franchise-builder David McKinnon discusses his passion for franchising and key advice to grow your business. As co-founder of Service Brands International, he built nine brands with nearly 2,000 franchises in eight countries. Here, he talks about the importance of trade associations and his involvement with the International Franchise Association…
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A comprehensive guide to the industry’s leading distributor companies
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A chart of accounts is a list of financial accounts set up in a company to record financial transactions. Accounts fall into six general categories. When your financial transactions are recorded into your accounting system, they are assigned or recorded into the appropriate categories…
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After 28 years of mastering its craft and its acquisition by HPG in 2020, Webb Company has changed its name to “Mixie.” With the new company name comes a new logo, website, font, marketing collateral, product photography and entire visual identity system, along with a newly completed, state-of-the-art production facility…
Read MoreJohn Cena and the WWE created a themed merchandise bundle that included apparel, caps, autographed pictures and an exclusive NFT. They created 1,000—with Cena involved in the design process—thinking they’d sell out quickly. In reality, they ended up selling just 37. “This idea failed,” Cena said. But why?…
Read MoreSpaceX just sent four non-astronauts into orbit, with the promise of more commercial trips in the future from other companies like Virgin Galactic. But the trip didn’t just include the lucky crew members—it also included merchandise from the voyage’s sponsors, like stuffed toys promoting a Netflix show and custom space-themed watches from IWC…
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commonsku, a Toronto-based promotional products business and sales software, has hired industry veteran and former distributor Anna Nguyen as director of product management. Nguyen was most recently a former partner and the chief operating officer at Monarch, a Chicago-based distributor…
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In the world of promotional products, many make the mistake of trying to be like Jim Beam, thinking that simply because “everyone” buys branded merchandise, everyone is a potential client. But trying to be everything to everyone is a precarious position that undermines your brand…
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