As a distributor business, you need traffic that will lead to leads and sales. If you spend time, effort and money in getting traffic to your website, you know a high number of visitors leave your site without taking any action. Leveraging those visitors by staying on their radar makes good business sense…
Read MoreCategory: Marketing and Sales
Solving the Six Sides of the Client Loyalty Puzzle
Creating and delivering “work that matters” consistently is like solving a Rubik’s Cube. When it comes to solving marketing challenges for your clients, you must solve each side of the client’s cube to create work that matters. Here’s what that means…
Read MoreWinning Through Adversity With Former Ohio State Coach Jim Tressel
Jim Tressel led the Ohio State Buckeyes to a 2002 National Championship and seven Big Ten Championships. Learn what it takes to win through adversity with one of the most respected coaches in college football history. As Tressel tells host Greg Muzzillo: Anyone can handle the good times—it’s how you handle the tough times…
Read MoreSelling Both Print and Promotional Products: Why It’s Necessary in 2021—and How to Do It Right
Are you a promo distributor or a print distributor? Or, are you a print and promo distributor? There was a time when these were two different paths—two different industries even. That’s not the case anymore, and especially after a grueling 2020, selling both print and promotional products is necessary for growth…
Read More‘The World Is Your Oyster’: Advice From Scott Wolstein
Scott Wolstein has had a long and distinguished career as one of the top leaders and developers in the real estate industry. As chairman and CEO of DDR Corp., he led a successful IPO and grew its assets from $400 million to $16 billion, becoming a world-leader in open-air shopping center ownership, management and development. “The world is your oyster,” Wolstein explains to…
Read MoreSharing Is Succeeding: How to Get Your Salespeople Working Together to Drive Revenue
If you can get your salespeople sharing insight and behaviors that drive revenue, that is the best professional growth investment you can make for your entire sales team. But how do you get the three very different sales personalities working together to achieve this goal?…
Read More6 Ways to Boost SEO for Your E-Commerce Website
In today’s digital world, everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can’t drastically change your SEO ranking overnight, these small adjustments will gradually improve your ranking…
Read MoreIs There a Perfect Management System for a Distributor?
Ask the Accountant… Question: What is the perfect system for a promotional products distributor? Answer: I wish I had the perfect answer for that. Unfortunately, there is not a perfect system for our complex and unique industry regardless of cost. Ad specialty distributors have had to figure out their own systems, mostly by trial and…
Read MoreThe Myth of Overnight Business Success
Showing up means pushing forward, arriving early and leaving late, pushing away the lure of laziness to pursue growth, and being willing to keep a stiff upper lip in the face of failure. Life will hurl all manner of curveballs at you—that’s just the way it is. The real test is how you react when those disappointments happen: You can either give up or show up…
Read MoreTurning Dreams Into Reality With Kevin Harrington of ‘Shark Tank’
Kevin Harrington was an original “Shark” on the hit TV show “Shark Tank,” is creator of the infomercial and pioneered the “As Seen on TV” brand. His business ventures have produced more than $5 billion in global sales and his secrets to success have empowered many to turn their own dreams into multi-million dollar reality. Harrington joins host Greg Muzzillo on Million Dollar Monday…
Read More