Weatheror Not

OPTIMISM IS A funny thing. Sometimes seeing the good side of a situation is all a matter of personal perception. Example: Instead of fretting over snow, rain or even chilly fall days lowering the exposure of your T-shirt promotions, why not look at inclement weather as an opportunity to sell imprinted outerwear?

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Scavenger Types

There are the fun and cool scavengers that get to be in nature documentaries, like the hyena and remora. Then there are the creepy and much-hated scavengers, like the rat, vulture and weird guy with glasses straps and stained monochrome T-shirt you always see in the bargain sections of bookstores, studying huge hardcover books like “Gulches: Long Holes of the Southwest.” Me though, I’m going to go with the zombie as my favorite scavenger. Partly because they’re awesome (I sure do love a good zombie movie), but also because they make their living off the brains of others, which is just what I’m about to do. Below are few links to articles I’ve found,  accompanied by neat little summaries.

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A Real Tweet

Today, Promo Marketing is officially launching its very own Twitter page. I’m sure for fans of ours already wired into the Twitter scene, this is great news. But I’m also sure there are plenty of techno-stragglers and cynics out there who are sitting in front of their computers, groaning, “Man, not another lame Twitter page …”

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Art Exhibits, Black Holes and Laughter

I wasn’t too sure what to write about this week, my poor pea brain being otherwise occupied with proofing August and planning out my Sept. stories. I managed to dig up a few links though that you might find interesting: 

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Wrinkleless in Time

FROM BIRTH ON, it’s pretty hard to avoid the uniform. It begins when you’re sitting in the standard hospital bassinet next to a few dozen babies dressed exactly like you, and after that, well, it doesn’t really end. School? Good chance of uniforms. Your first job? You better believe there’s going to be uniforms. Even…

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Bite-size 
and Beautiful

THE IPOD SHUFFLE, 1.8×0.7×0.3″. The Kawasaki Ninja 650R motorcycle, 82.9×29.9×50″. A Jean Schlumberger Sixteen Stone ring from Tiffany and Co., with an inner circumference as small as 0.586″.

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A Challenge For The Ages

Greetings loyal readers,

I have a challenge to issue. I have thought of three instances where a person or company is in desperate need of advertising, yet using promotional products to help them would be extremely difficult. Your challenge is twofold: think of an actual working promotion, or come up with a funnier disastrous instance than I have suggested here.

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“Sell Out With Me”

I had the pleasure of attending the Vans’ Warped Tour this weekend, which is weird I know, since I’m a 26-year old writer for a business magazine and not a 17-year old girl who loves eyeliner and sneaking cigarettes behind the bleachers. But, I basically never go to shows anymore, and my girlfriend had never even been to a punk concert before prior to this weekend, so I figured why not check out Warped Tour? There’s something like 50-plus bands that play, and the people watching is excellent, ranging from hulking brutes in combat boots and red suspenders, weird pasty guys who look this is the first time they’ve been able to tear themselves from World of Warcraft in months, and 15-year olds with foot-tall pink mohawks who are very clearly there with their parents. Basically, it’s like 100 punk concerts mashed into one.

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Sweating the Details

WHITE LINED PAPER. Vanilla ice cream. Bottled water. Sure, these things are plain, but that doesn’t make them any less great. There are tons of things in life that are beloved by many that are as simple as a good BLT or scrambled egg. Ask the cook who perfectly scrambled that egg, too, and he or she will surely tell you that a ton of thought, planning and skill were required to get that egg exactly right.

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Faces, Books and You

Promo Marketing has recently launched its own Facebook page [link], which you should totally join by clicking here [link]. In honor of our auspicious entrance into the world of online social networking, I thought I would collect a few interesting links from the Web about using Facebook as a marketing tool.

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