As a confessed marketing madman who thinks different, I’m always pondering branding strategies, marketing messages, hot products, and changing business trends.
Read MoreBar Soap or Liquid Soap?
Tag: Business
Five Harsh Sales Realities
I started my career in sales 30 years. Since then, much has changed but much remains the same in this field. Below I offer some thoughts and opinions. They’re not pretty. Just true.
Read MoreShould You Offer Guarantees?
One of the biggest challenges in the promotional products industry is how to differentiate what you offer from all your competitors. You don’t want to be viewed as just another “me too” promotional products business.
Read More10 Rules of Sales Etiquette
With electronic barriers such as voice mail and caller ID, there is a loss of respect in a great deal of relationships, both business and personal. To help you to be the best sales person you can be, I offer up the 10 Rules of Sales Etiquette.
Read MoreWho is Crazier… Our Clients… Or Us?
Anyone who has been in our industry a while has a few client horror stories to tell. I am no different. I do like to think, however, that in every cloudy rant there is a lesson that can be learned.
Read More10 Powerful Questions for Business Success
The end of the first quarter and the beginning of a new quarter is a great time to evaluate where your business is now and where you would like it to be in the next few months.
Read MoreHave a Conversation
One of the key points that I try to make when discussing the new rules of marketing and about the transformations taking place in business today is that it is no longer about “campaigns,” it is about having “conversations.”
Read MoreGoing Cardless: 3 Ways to Network Without Business Cards
Build lasting business connections without using the classic paper pass-a-longs.
Read MoreCompliance Programs Take A Village
The best solutions to complex problems have always been found through a collaborative effort. And this is true in our industry; it truly takes a village to successfully deliver product safety and compliance.
Read MoreWhat Can We Learn from March Madness?
It’s amazing that millions of dollars will be lost in business productivity during the College Basketball Tournament, otherwise known as March Madness.
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