Abraham Lincoln said, “Give me six hours to cut down a tree and I’ll spend the first four hours sharpening my axe.” Your axe is the problem-solving ability you bring to your clients. If you are still doing the same things that you were doing five years ago and watching your personal productivity decline, you’ve probably got a pretty dull axe.
Read MoreThe best way to begin formulating your sales plan for 2013 is to do a little
“Sales Analysis” of 2012. This is a good time to evaluate what went right and what didn’t in 2012.
During the Holiday season I had the opportunity to slow things down at bit. From my perspective, reflecting back on 2012, it’s been an interesting year.
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This is the season of light. The winter solstice is coming—the shortest day (light). For millennia mankind has celebrated the return of light with significant celebrations and holy days (holidays).
As you celebrate this year, think of and thank those who have brought light into your life and commit yourself to be bringing your light to others in your days ahead. Commit to being the light, bringing the light to your world this holiday season and throughout the new year.
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What are these weeds that are choking our business growth and how can we fertilize where we need to?
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In life, as well as in business, we all need to be proactive and have strategies to handle difficult or unexpected situations, which if you’re in business, are certain to happen.
Read MoreWhether you are working with large companies that have entire departments devoted to the marketing of their brand identity, or a small business with one department for every business function, defining the identity of their brand is of the same importance.
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It’s not always about what your client can do for you, but what you can do for your client—the importance of a mutually beneficial business relationship.
Read MoreIt takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many of them will never forget what they’ve seen in the news. Headlines from Bangladesh and Pakistan underscore the need for social accountability audits.
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Promotional products associations are making a difference helping those affected by Hurricane Sandy. Here’s how you can help.
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