I know that our industry is about selling. Whether it is higher price point
electronics or more reasonably priced value based products, the key to success is
moving imprinted inventory from the warehouse into homes and offices. That’s it, really there is nothing more to it. Or is there?
It sounds simple enough but with hurdles to selling abound, there are a few things that distributors can do to survive today’s brutal sales climate. The few things that I am talking about are all about getting back to the selling basics.
In these days of multi-tasking, mixed media and constant interruptions, what’s
been lost is having the time to focus solely on the task of selling. Sometimes all it takes is going back to work the old-fashioned way, (I can say that with another birthday having gone by.)
Start by turning off that little bouncing icon when an e-mail comes in, setting your phone to do-not-disturb, evaluating what is in your pipeline, start making calls and don’t allow yourself to get discouraged if the first few calls fail. Nothing will help more in closing the deal than these simple back to basics strategies. While e-mail is
great, or a quick message sent on facebook may work just fine once in a while, a
simple telephone conversation with your voice at the other end of the call will
go a long way to enhance client relations and encourage sales.
Today I came across a site dedicated to doing one thing and one thing only,
selling, www.justsell.com. This site is filled with valuable insights for the
sales professional. You will definitely find some good tips and tricks and be reminded
of some of the oldies but goodies that you haven’t tried in ages.
I keep hearing from corporations, complaining on how tough it is to sell thier products, because the home entertainment, and hd home theater worlds are so fragmented. So why do’nt they get together, and create a one stop web site/portal. They can do this by using generic domains such as hdhometheater.com Guess what? I just happen to have for sale generic domians that would fit the bill. hdhometheater.com and all major extensions .net .org .us .info .biz .mobi .co.uk They can use each extension for a certan secment of hd home theater and home entertainment. Such as consumer electronics, Hollywood, trade associations, Pay TV, networks, ect.ect. If anybody out their has contacts with some of these companies, and can pitch this idea, I will give you 15% commission. Including Promo Marketing. Here is just a few of the companies I thought might be interested in this idea.
Rentrak, New Bay Media, DisplaySearch, The Digital Entertainment Group (DEG), BBC, 3M, D&H, Bang & Olufsen, Hitachi, Intel, Toshiba, Sony Electronics, Sony Pictures, Sony Entertainment, Sony Internet TV, Lionsgate, CinemaNow, Apple Inc, LG, Google Inc & Google TV, Walt Disney Company, Warner Bros., Paramount Entertainment, Microsoft, Universal & Universal on Demand, , Vizio, Samsung, Sharp, Fujitsu, Philips, RCA, LG Electronics, LG Display, Comcast, Cox Communications, National Cable & Communications Association, SKY, ITV, Viacom, MGM, Direct TV, Cablevision, Dish Network, AT&T, Mediacom, Redbox, Netflix, Blockbuster, Radio Shack, Columbia, Taylist Media, Napco, WPP Group, Bonnier Group, Reliance Media, COX Communications, Rodgers TV, Cedia, CEA, NPD Group, InfComm, Sam’s Club, Best Buy, Geek Squad, Walmart, Time Warner Cable, NBC, CBS, ABC, Peavy, Audio Technica, Harmon International, Pioneer, Panasonic, Polk Audio, Klipsch, IMAX, Paradigm, Integra, Cineversum, Alpine, Bosch, Mitsubishi Electronics, Bowers & Walkins, Yamaha, Denon, Onkyo, Krell, Bose, Boston Acoustics, Marantz, Roland, Audio Research, Meridian, Linn, Classe, Altec Lansing, Creative Labs, Cyber Acoutics, Telex, Electro Voice, Mackie, QSC, Meyer Sound Laboratories, Loud Technologies, Meyer Sound Laboratories, Digi Design, TC Electronics, Roland, EAW, Foster Electric, KEF, Runco, Infinity, Aperion Intimus, Integra, Martin Logan, hhgregg, Panamax, Circuit City, THX.
Names and logos are the trademarks and property of their respective owners. Not associated with any company mentioned. Emai me for details. [email protected]
Nikki Stella tell me what you think of this idea.