HUB Promotional Group’s Hub Pen Company, Braintree, Mass., has hired graphic designer Tom Spirito. He will be responsible for assisting Hub Pen’s marketing department in creating sales tools for company and customer use. Spirito comes to Hub with 14 years of experience in print, apparel and web design, and…
Read MoreOwing to its 2009 induction into the Madison Avenue Advertising Walk of Fame and acknowledgment by Forbes.com as one of the top-10 best-ever tourism marketing campaigns, we will always revere the “Virginia Is for Lovers” slogan that the commonwealth has called on since 1969. Such is our devotion to poetic license, too, that, thanks to…
Read MoreThere are plenty of freebies in air travel—snacks, earbuds, the occasional adult beverage on international flights. Airlines use plenty of branded gear, as well. Think of the blankets, pillows, napkins, etc. As you could imagine (or have even seen firsthand) the more upscale your aviation experience, the more upscale the items tend to be. For…
Read MoreThe T-shirt, designed by Carolina Caraballo, senior marketing designer for United, features a group of airplanes followed by rainbow streaks across a blue background. Above this is the slogan “Let your true colors fly,” as well as United’s logo. The shirt sold out quickly online, showing that fans of United and LGBTQ+ Pride alike not only loved the design, but approved of its message as well…
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It was a good year for promotional products distributors. According to our data, the Top 50 totaled $5.033 billion in promotional products sales in 2017, up more than $500 million from our previous list’s $4.476 billion tally. Of the 44 distributors on this year’s list that also appeared on last year’s edition, 37 saw increased promotional products revenue from 2016 to 2017…
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It’s back! Each year for more than a decade, Promo Marketing has compiled a ranking of the biggest promotional products distributors. The 2018 Top 50 Distributors list is the result: a comprehensive ranking of the largest companies in the business, ranked by 2017 sales volume. The list is a helpful reference tool for distributor companies…
Read MoreA group of activists used promotional products typically used for team spirit to protest when they showed up to the Congressional Baseball Game on Thursday with T-shirts, can coolers and foam fingers. The items weren’t to cheer on the players, mind you. They were to remind the players (members of Congress) about legislation protecting “Dreamers”—undocumented…
Read MoreYouTube has negotiated a deal with Teespring that will see the company earning a commission of a small flat percentage on every sale made through the platform. Though prices will vary per item, and creators have the right to mark up these prices…
Read MoreIn this environment, it’s hard enough to fight for elbow room, let alone to come up for air every once in a while. To do so is a crucial element to marketing successfully, as it allows one to survey not only the competition, but one’s own methods as well…
Read MoreNobody can deny the ubiquitous presence of social media marketing, so it is compelling to inspect which channels have proven most effective for B2B marketers. LinkedIn, which 97 percent of B2B marketers use for their content marketing efforts, took the top spot in a Content Marketing Institute survey…
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