The Vernon Company, Newton, Iowa, announced that effective July 1, Sharla Elscott has been appointed to the position of director of corporate programs. In this newly created position, Elscott will continue to be an integral part of the sales and marketing team, where she will be responsible for helping…
Read MoreAmazon’s presence on the periphery of the promotional products industry has been known for a while, and it’s grouped in with the likes of CafePress, Redbubble and Custom Ink (among others) who are adopting the direct-to-consumer model of custom products sales. To say that Amazon is now a competitor is old news. However, the extent…
Read MoreIt’s been awhile since we’ve covered any Amazon apparel news. We thought maybe the e-commerce giant was finally calming down, giving competitors time to catch up. But based on today’s news, the company is just getting started in the apparel arena, and has now added another new private label apparel collection. According to just-style, Amazon…
Read MoreSubscription services are making huge waves among consumers. From Netflix’s instant streaming to Birchbox’s monthly makeup subscription boxes, there’s no shortage of tailored options. In the apparel subscription world, there’s one brand that has stood out from all the rest: Stitch Fix. We covered the company a year ago, when it seemed its clothing algorithm…
Read MoreIf our name had not made this apparent, we must confess that we here at Promo Marketing love every inventive promotional campaign that businesses enact. Exactly two weeks ago, we took at a look at how Domino’s Pizza is helping its wares stay intact through its pothole-paving efforts. And, now, we have the added pleasure…
Read MoreSometimes, we feel like we are screaming this message from the highest mountain top, and yet, brands continue to ignore our cries. But for those of you listening: Know your brand, and know your audience. There’s clearly a disconnect in The New York Times latest promotional apparel, and we’re not quite sure how anyone thought…
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Fashion trends can be as fickle as the seasons. One day, you’re frolicking in the autumn air while beautiful, multicolored leaves fall all around you, and the next you find yourself inside as a snowstorm ruins any chance you have of seeing the sun for the next week. Similarly, an apparel trend this week can…
Read MoreFor folks in the promotional products industry, it should come as no surprise to hear that merch is making such a big name for itself in the art world. After all, artists and museums have their own brands to support, and this is a world where everyone from fast food brands to airlines have been turning to promotional products…
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Last week, the Supreme Court ruled that states can require retailers to collect sales tax from online shoppers, even if the company doesn’t have a physical presence in the state, reversing a 1992 decision. Some retailers celebrated the decision, but huge e-commerce businesses like Amazon and Etsy saw their stocks take hits on the day…
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Vantage Apparel, award-winning decorator and industry source for custom logo apparel, has hired Felicia Rodriguez as director of customer experience. Rodriguez joins Vantage with an extensive background in client services, including a successful tenure managing the production, quality assurance, sales and service departments of a custom manufacturing company. “Vantage…
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