What You Need to Know From the PPAI Technology Summit

Last week, I attended the 5th annual PPAI Technology Summit with more than 100 industry colleagues to network and be inspired. The conference is geared toward technology leaders in the industry, but there were many topics covered useful to each of you. Security It’s no surprise security was a big topic here, especially with all…

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PromoMAX Acquires Northern Specialty Co.

The Distributor Exchange announced today that New Berlin, Wisconsin-based distributor PromoMAX has acquired Republic, Michigan-based distributor Northern Specialty Co. The parties were introduced to each other by The Distributor Exchange, and The Distributor Exchange guided both parties through the sale process. Financial details of the transaction remain confidential. PromoMAX, an independent distributor affiliate of iPROMOTEu,…

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How to Make Your Clients Look Like Stars With Gifts and Incentives

A lot of people pride themselves on being excellent gift-givers. They believe their creativity and thoughtfulness puts them a step above the competition when it comes to finding the perfect present for friends or family. In the corporate gifting world, creativity and thoughtfulness are just as important when you’re giving for customer acquisition, employee recognition…

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Would You Spend Thousands on This Paramount Pictures/Gucci Apparel?

The Paramount Pictures logo is one of the most recognizable in the world. Its star-surrounded mountain peak flashes before a good chunk of movies and TV we watch in the U.S. Being such a recognizable brand, it would make sense for someone to create merchandise around it. You’d think that would only be its parent…

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Prime Line Launches PrimePlus Deep Inventory Program

Prime Line, Bridgeport, Conn., the hard goods division of Trevose, Pennsylvania-based alphabroder, has launched a deep inventory program called primeplus, featuring 30 top-selling items that come with the company’s deepest inventory commitment, which means in stock all the time. The primeplus program, modeled after alphabroder’s of the same name, can fill large orders of 5,000…

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Why the Vancouver Canucks Asked a Youth Lacrosse Squad to Turn In Its Jerseys After Tournament

No matter how poorly they fared when last taking to the ice, the Vancouver Canucks NHL franchise definitely has devotees, including a youth squad that entered a lacrosse tournament wearing jerseys featuring a Canucks-affiliated logo. They say imitation is the sincerest form of flattery, but perhaps someone should add an addendum that says “when done legally,” as the Canucks asked for the team to return the jerseys after the tournament…

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Little League World Series Players Get a Ton of Free Stuff

The Little League World Series brings together some of the best young talents in baseball from all around the world to Williamsport, Pa. Aside from its universal audience, it’s hard to root against any of these kids. They are kids, after all, despite their insane athletic ability. And for the kids who are lucky enough…

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Notre Dame’s New York Yankees Uniforms: Good Co-Branding Idea, Poor Execution

Although the fanbases at the universities of Alabama and Michigan and Ohio State University would disagree, the University of Notre Dame has become synonymous with college football. The Fighting Irish have not claimed a national title in 30 years, but that hasn’t diminished their marketing swagger, with the Shamrock Series, through which they engage in…

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